My Love Group Finds an eCommerce Provider that Shares Their Commitment to Quality
6-figure sales within three months of launch
2010 Top Holiday Seller after September 2010 launch
Company Information: My Love Group, www.myloveengagementring.com
Powered by: Amazon Webstore, Selling on Amazon & Fulfillment by Amazon
Web Design by: Webstore Designer (www.webstoredesigner.com)
Taking the eCommerce Plunge
The partners in New York-based My Love Group were a seasoned collection of expert gemologists and bench jewelers who decided, in the second half of 2010, to start selling jewelry online. They knew a lot about fine jewelry, but when it came to eCommerce, they needed some help. “We’d all been in business for more than 20 years,” says My Love cofounder and Vice President, Lucas Amelung. “We saw this outlet as an opportunity, but none of us had any eCommerce experience.” They wanted an eCommerce provider that would shepherd them through the process. “Our business philosophy is to work with the best company, learn from them, be inspired by them, and then grow with them together,” says Amelung. “Choosing Amazon as our selling platform was an instant decision. They allowed us the service and support we needed.”
When Quality Counts
My Love Group prides themselves on creating very high quality jewelry. “We use the best stones and the best manufacturing,” says Amelung. “We source out of New York and manufacture out of New York so we have control over quality—and we want to keep it that way.” They started Selling on Amazon and launched their Webstore in the same month. While maintaining their level of quality could have been challenging during that time they found that, rather than being overwhelmed, they had a level of freedom
that has been invaluable. “Amazon has been great,” says Amelung. “Their excellent technical support, user friendly Seller Central and efficient fulfillment program allowed us to devote our manpower to what we do the best—sourcing the best quality diamonds and gemstones and making the finest quality jewelry.”
we grew our business from
zero to 6-figure sales.
Lucas Amelung, Cofounder and Vice President, My Love Group
From Zero to Six Figures
My Love Group is truly a startup success story. They started selling online in September, and by the end of the same year, they were a Top Holiday Seller. “It’s been a great ride with Amazon,” says Amelung. “We were able to start the business relatively quickly and within 3 months, we’ve grown from zero to 6-figure sales. It proves that good merchandise speaks for itself and with a great selling platform, you can succeed at an amazingly fast speed.”
