Supermetrics picks up all the data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.
Supermetrics helps you get the exact marketing data that matters to you: when you need it, where you need it. It helps you make data-informed decisions to grow your business.
Over half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.
Supermetrics has 17,000+ customers in over 120 countries, and 15% of global online ad spend is reported through our products.
Our stack
Our hundreds of servers are across Google Cloud Platform and Amazon Web Services. Our databases include MySQL, Redis, ElasticSearch, PrestoDb, Snowflake, Google BigQuery, and more. We do continuous deployment across much of our services with integrated peer reviews, and our deploys and builds take mins! Our local development environment runs on containers. Our primary language is PHP 8.1+, with other secondary languages (Python, Go, Typescript, JavaScript). Why PHP? Like Facebook and others, we’ve taken up the challenge to scale what the original service was written in, and we’re proud of our deep skills in the languages we use!