What are the different types of Google Ads campaigns I can run?

There are many types of Google Ads campaigns to choose from: Search ads Performance Max Campaigns Display ads Demand Gen campaigns Shopping ads Video ads App ads The campaign type that you select is based on your marketing goals, brand strategy, and how much time you can invest. Learn how to choose the right campaign to run by visiting the Choose the right campaign help page .

Which type of Google Ads campaign is right for my business?

The best ad campaign for your business comes down to your goals. The campaign type that you select is based on your marketing goals, brand strategy, and how much time you can invest. Learn how to choose the right campaign type by visiting the Choose the right campaign help page .

Does Google Ads use AI?

Yes, Google’s AI-powered ad solutions help take your marketing further by helping you find new customers, build creative, unlock performance opportunities, and multiply your business results. Learn the essentials and how to supercharge your marketing with AI by visiting the Google Ads AI Essentials help page .

How can I use Google Ads to reach potential customers?

Google Ads can help you find potential customers interested in products or brands like yours. Google Ads Audiences helps you reach people based on their passions or topics they’re actively researching. By building custom audiences based on relevant keywords and websites, you can deliver more relevant ads to better achieve your goals. Learn how to reach more potential customers by visiting the Reach more of your ideal customers with custom audiences help page .

Win customers from discovery to decision

Your next customers are already exploring on YouTube and searching on Google. Make sure your business is the one they find.

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Results for every goal, with Google Ads

Lead Generation

Sales

Brand Awareness

App Promotion

Get the quality leads your business needs

Whether they’re watching a “how-to” on YouTube or searching for a local expert, Google Ads finds the people who need your products or services. Turn their interest into phone calls, site visits, or form fills from customers who are ready to talk, capturing high-quality leads that drive measurable growth.

Generate more leads

Skip the gamble. Sell with Google.

Millions of people rely on Google and YouTube to discover, research, and decide on their next purchase. Our AI-powered campaigns analyze real-time signals from Search, Maps, YouTube and more to predict who is ready to buy, ensuring every ad dollar you spend drives sales.

Unlock more sales

Create demand across Google and YouTube

The best time to reach a customer is before their mind is made up. Use Google and YouTube to share your story alongside the topics and creators your customers already love. When you build brand awareness on our surfaces, you’re not just another ad in a feed; you become a brand they recognize, trust, and ultimately choose.

Drive brand awareness

Drive installs, build loyalty

Reach your next power user the moment they need your app. Our AI-powered campaigns find the people most likely to drive growth for your business, whether you are acquiring new app users or re-engaging existing users. We do the heavy lifting to scale your reach across YouTube, Google Play, Search, and more.

Promote your app

Win customers from discovery to decision

Results for every goal, with Google Ads

Get the quality leads your business needs

Skip the gamble. Sell with Google.

Create demand across Google and YouTube

Drive installs, build loyalty

Choose a sign-up offer to jumpstart your first campaign

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