Trust is more important than ever before, and at Trustpilot, we believe reviews play a crucial role in bringing businesses and consumers closer together. 

We’re continuously working to help consumers make more informed choices and support businesses to build trust, grow, and improve what they offer.  

We provide a space where trust in reviews can flourish. Our platform empowers people to share their feedback, while businesses benefit from their customers’ genuine experiences. 

Our vision is to be the universal symbol of trust. We provide the resources in our Trust Centre to explain how we’re bringing our vision to life.   

Our principles in action

As an open and independent platform, we play a crucial role in establishing trust between consumers and businesses. How we operate matters. 

Reviews empower people to help others by guiding consumers to make more informed choices or equipping businesses to build trust, grow, and improve. We believe everyone deserves a voice on Trustpilot, which is why consumers decide which businesses are reviewed. We simply host the reviews.

Everyone can share their experiences on Trustpilot whenever they choose. Businesses can engage meaningfully with feedback, but they can never pay to remove reviews. Unlike closed or pay-to-access review platforms, where reviews can only be left by invitation after a purchase, we believe in giving consumers the full picture and providing businesses with the real insights they need. This is why reviews can be written at any time, about genuine experiences, and not just for purchases. 

We work hard to ensure the integrity of our reviews and take a responsible approach to technology.  We continuously invest in our platform’s privacy and security, and innovate to protect our users. In addition to our fraud detection systems, all reviews are screened by our automated technology to identify and remove any violations. We also allow consumers and businesses to flag reviews they think are suspicious.