Release Notes

  • This page documents changes and updates to Ads Data Hub across various releases.

  • Recent updates include changes to Search Ads 360 and Display & Video 360 fields and tables, updates to the description of methodology, and the introduction of user-provided data matching using Private Cloud Match.

  • Important deprecations to note include certain Search Ads 360 and Display & Video 360 fields, the google_ads_clicks and dv360_youtube_clicks tables, and the Campaign Manager 360 and Display & Video 360 paths tables.

  • New features and capabilities introduced include user-provided data matching, expanded engaged audience lists, CTV IFA querying, and support for BigQuery temporary table syntax and BigQuery Omni functionality.

This page provides information about the changes in each release of Ads Data Hub

July 8, 2026

Google TV inventory and views

Ads Data Hub now supports Google TV inventory:

  • A new GOOGLE_TV value has been added to features and tables containing the inventory_type field.
  • Google TV ad events will have their inventory_type set to GOOGLE_TV.
  • The Google TV ad events with cross-product use consent will continue to be included in the google_ads and dv360_youtube views.

  • The following new query views (or tables) have been added to include the Google TV ad events without cross product use consent:

    • google_ads_impressions_google_tv
    • google_ads_creative_conversions_google_tv
    • google_ads_active_views_google_tv
    • dv360_video_impressions_google_tv
    • dv360_video_creative_conversions_google_tv
    • dv360_video_active_views_google_tv

February 20, 2026

Create and update BigQuery tables in SQL scripts

Ads Data Hub now supports CREATE and MERGE statements on BigQuery tables directly in SQL scripts. See Create and update BigQuery tables for details.

January 9, 2026

Name multiple exported tables at report execution time

Now, when you create multiple tables in a single query, you can choose to set the table names in the SQL query (traditional behavior) or use a placeholder parameter for the table names (new option). When you use the table parameter and run your report, Ads Data Hub prompts you to enter BigQuery destinations for each table. This lets you set different destinations whenever you run a report, without having to edit the SQL query. Learn more about exporting and naming multiple tables.

October 30, 2025

Update to description of methodology

We have updated the Description of methodology page with the following change: A new "Reporting method" column has been added to the metric table.

July 18, 2025

Update to description of methodology

We have updated the Description of methodology page with the following changes:

  • The Out-of-scope ad format section in the table was updated to remove "YouTube sold through YouTube Reserve."
  • Ten new metrics were added to the metric table.
  • A note about reservation traffic was added.

July 14, 2025

Update to Search Ads 360 and Display & Video 360 fields and tables

In line with the updates to the Search Ads 360 and Display & Video 360 fields and tables, you should update your queries that contains the following fields and make use of the new fields and tables:

Search Ads 360 fields

Current New
segment_value_1
  • sa360_adgroup_id
  • sa360_campaign_id
  • sa360_keyword_id

Search Ads 360 tables

Current New
page_search_match_table
  • paid_search_ad_group
  • paid_search_campaign
  • paid_search_keyword

So for queries that make use of segment_value_1 and page_search_match_table to extract the Search Ads 360 ad group ID, you should update your queries from this:

SELECT segment_value_1 from page_search_match_table

into this:

SELECT sa360_adgroup_id from paid_search_ad_group

Display & Video 360 fields

Current New
dv360_browser_id dv360_browser_reportable_id
dv360_isp_id dv360_isp_reportable_id
dv360_mobile_make_id dv360_mobile_make_reportable_id
dv360_mobile_model_id dv360_mobile_model_reportable_id
dv360_operating_system_id dv360_operating_system_reportable_id

May 9, 2025

Update to description of methodology

  • Due to the revocation of the Media Rating Council (MRC), details pertaining to "YouTube Reserve" have been removed and are no longer within scope of service.

April 22, 2025

New feature: User-provided data matching using Private Cloud Match

User-provided data matching (UPDM) lets you bring in first-party data that you've collected about a user — such as information from your websites, apps, or physical stores — and join it in Ads Data Hub with that same user's signed-in activity from Google ad data, helping you generate rich customer insights while protecting user privacy. Private Cloud Match supports one data source: BigQuery.

Private Cloud Match uses standard Ads Data Hub analysis queries to generate match tables rather than using the Connections tab. Private Cloud Match does not require additional onboarding, and data never leaves your VPC-SC perimeter. Learn more about UPDM using Private Cloud Match.

March 27, 2025

Update to description of methodology

We have updated the Description of methodology page with the following changes to the "What's included in the audit process?" section:

  • The Out-of-scope ad format section in the table now includes multi-format video ads such as video view campaigns (VVC) and video reach campaigns (VRC).
  • Two metrics were removed from the metric table, as they are not included in the MRC accreditation: "Unmeasurable impressions (net of general invalid traffic)" and "Viewable percentage (net of general invalid traffic)".

March 26, 2025

CTV IFAs are now available in the Google Ads and Display & Video 360 YouTube impressions views (google_ads_impressions_rdid and dv360_youtube_impressions_rdid). Learn about filtering for CTV traffic.

November 21, 2024

Update to description of methodology

We have updated the Description of methodology page with the following changes:

  • In filtration methodology reporting, the level wherein discrepancies in spam reporting are captured at post-processing time has been corrected from "campaign level" to "event level". The numerical value for discrepancies in spam reporting has also been changed from "<0.01%" to "<1%".

October 30, 2024

Updates to policy-isolated views

To adhere to recent regulatory compliance changes (see Consent requirements for the EEA), Ads Data Hub has expanded its policy-isolated views to support more Google services. If you run queries on EEA user data from these Google services, you may need to update and rerun your queries to include the new views.

The following list of updated Campaign Manager 360 views are also documented in the table schemas under Reference:

Updated Campaign Manager 360 policy-isolated views

  • cm_dt_active_view_plus_policy_isolated_android_tv
  • cm_dt_active_view_plus_policy_isolated_google_tv
  • cm_dt_active_view_plus_policy_isolated_other
  • cm_dt_activities_attributed_policy_isolated_maps
  • cm_dt_activities_attributed_policy_isolated_accomodations
  • cm_dt_activities_attributed_policy_isolated_gmail
  • cm_dt_activities_attributed_policy_isolated_playstore
  • cm_dt_activities_attributed_policy_isolated_shopping
  • cm_dt_activities_events_policy_isolated_maps
  • cm_dt_activities_events_policy_isolated_other
  • cm_dt_activities_events_policy_isolated_playstore
  • cm_dt_activities_events_policy_isolated_shopping
  • cm_dt_activities_events_policy_isolated_unconsented_floodlights
  • cm_dt_clicks_policy_isolated_accomodations
  • cm_dt_clicks_policy_isolated_assistant
  • cm_dt_clicks_policy_isolated_gmail
  • cm_dt_clicks_policy_isolated_maps
  • cm_dt_clicks_policy_isolated_other
  • cm_dt_clicks_policy_isolated_shopping
  • cm_dt_impressions_policy_isolated_android_tv
  • cm_dt_impressions_policy_isolated_google_tv
  • cm_dt_impressions_policy_isolated_other
  • cm_dt_rich_media_policy_isolated_android_tv
  • cm_dt_rich_media_policy_isolated_google_tv
  • cm_dt_rich_media_policy_isolated_other

September 11, 2024

Update to description of methodology

We have updated the Description of methodology page with the following changes:

  • Minor updates were made to the Introduction section to clarify the purpose of the document.
  • "OTT" has been corrected to "CTV" in the "Out-of-scope" column of the audit process table.
  • "YouTube: Views" has been updated to "TrueView: Views".

July 19, 2024

Update to description of methodology

Due to the anticipated deprecation of third-party cookies on Chrome (see blog post), Ads Data Hub is no longer seeking MRC accreditation for cookie matching. We have updated the Description of methodology page to remove cookie matching from the description of the accreditation audit process.

July 1, 2024

Demand Gen campaigns

YouTube inventory from Demand Gen campaigns is now available for Brand lift, Brand safety, Reach, and Viewability measurement. (In-feed inventory is not available for Brand safety.)

To identify Demand Gen inventory in Google Ads and Display & Video 360 YouTube tables, filter the c.advertising_channel_type field by the value DEMAND_GEN.

Learn more about Demand Gen campaigns.

May 10, 2024

New feature: User-provided data matching

User-provided data matching (UPDM) lets you bring in first-party data that you've collected about a user—such as information from your websites, apps, or physical stores—and join it in Ads Data Hub with that same user's signed-in activity from Google ad data, helping you generate richer customer insights while protecting user privacy. UPDM already supports a number of data sources, such as Google Cloud Storage, Amazon S3, and sFTP. Learn more about user-provided data matching.

May 3, 2024

Update to engaged audiences

Ads Data Hub has expanded engaged audience lists to be eligible for activation in all Google owned and operated campaign types, such as Search, Shopping, and Performance Max. To learn more, see Build and manage audiences.

April 1, 2024

YouTube Masthead queries

To continue improving Ads Data Hub's performance, the legacy is_masthead field in the dv360_youtube_creative table is deprecated. To segment YouTube Masthead inventory moving forward, you will need to update your queries to use adgroup_type IN ('VIDEO_MASTHEAD') from the dv360_youtube_adgroup table.

Note that this does not affect the is_masthead field in the yt_reserve_creative table.

January 16, 2024

Consent requirements for the European Economic Area

As a part of Google's ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy.

By March 2024, all customers, irrespective of region, will need to attest that appropriate consent has been obtained pursuant to the Ads Data Hub Policies, complying with the EU user consent policy where applicable, for any first-party data uploaded to Ads Data Hub.

Beginning today, Ads Data Hub includes:

  • A new attestation to indicate that you have obtained consent for data uploaded into Ads Data Hub
  • New policy-isolated tables that split data out by Google services, and
  • Updated templates to help you write queries that comply with our EU user consent policy

To learn more about these changes, and what actions you should take, see Consent requirements for the European Economic Area.

November 14, 2023

Following the September 2022 announcement, the google_ads_clicks and dv360_youtube_clicks tables will be deprecated on March 6, 2024. Update your queries before the deprecation to avoid interruptions in reporting.

For queries that use the deprecated tables, adjust them to use the creative conversions tables as follows:

  • Replace google_ads_clicks with google_ads_creative_conversions
  • Replace dv360_youtube_clicks with dv360_youtube_creative_conversions

There are no changes to the field names between the old and new tables. For queries that count the number of clicks from a deprecated clicks table, adjust the query to sum the clicks instead, for example:

SELECT COUNT(*) from google_ads_clicks

should become:

SELECT SUM(num_clicks) from google_ads_creative_conversions

November 13, 2023

Fixed a bug in the MRC-accredited video viewability queries where Google Video Platform (GVP) was being excluded. Note that if you ran the queries from May 3, 2023 - November 7, 2023, there is a risk that GVP was not returned in results.

November 9, 2023

Due to global privacy regulations, the Campaign Manager 360 and Display & Video 360 paths tables, adh.cm_paths and adh.dv360_paths, are being deprecated. You can continue to use the paths tables until February 28, 2024. Once the tables are decommissioned, you can use the Linear attribution model (CM event table) template for similar analyses.

October 18, 2023

Due to the upstream deprecation of frequency-based audiences in Display & Video 360, frequency capping audiences are no longer supported in Ads Data Hub.

August 23, 2023

Ads Data Hub has added First Party audience lists to allow advertisers to create, maintain, and activate audiences using their consented 1P data only. This enables Google Ads and Display & Video 360 advertisers to write queries that segment and target specific audiences using solely their 1P data, expanding the capabilities of Engaged Audiences beyond remarketing and frequency capping alone. This capability is available only using the API. Learn more.

August 15, 2023

Ads Data Hub now supports BigQuery temporary table syntax. Previously, temporary tables in Ads Data Hub were approximated by creating persistent tables which would expire after 72 hours. Now, using the CREATE TEMP TABLE statement, you can create session-level tables that are not subject to privacy checks. To learn more about temporary and persistent tables in Ads Data Hub, see Create tables.

July 18, 2023

Ads Data Hub has added the capability of marketers to query Connected TV (CTV) Identifiers for Advertising (IFA) within its resettable device identifier (RDID) tables. This feature allows marketers to analyze and gain insights related to user activity on connected TV platforms. Learn more.

June 15, 2023

Ads Data Hub now includes YouTube Shorts data.

These schema changes have been made to support YouTube Shorts:

  • New values, VIDEO_VIEW, VIDEO_REACH, and VIDEO_ACTION added to
    • dv360_adgroup.adgoup_type
    • google_ads_adgroup.adgroup_type
  • New field, youtube_page_type (available only to marketers) added to
    • google_ads_impressions
    • dv360_youtube_impressions
    • freewheel_impressions
    • partner_sold_cross_sell_impressions
    • yt_reserve_impressions

May 25, 2023

The current release fixes a bug in the MRC-accredited YouTube Reserve Video viewability query template, where events that occurred before July 6, 2022 were incorrectly excluded from the results.

Note that if you query data prior to July 6, 2022 using the MRC-accredited YouTube Reserve Video viewability query template, there is the potential for out-of-scope and unaccredited traffic to be replicated in the results.

May 22, 2023

Ads Data Hub engaged audiences now allow you to use your first-party data and YouTube event-level data to decide which users and segments to reach. To learn about use cases and how to create engaged audiences see Engaged audiences.

May 3, 2023

Ads Data Hub made changes to the MRC-approved templated viewability queries available in the UI. The MRC in-scope traffic are explicitly defined, following MRC reporting best practices. These changes future-proof the templates for new ad traffic enablement.

Google Ads: Changed the filtering on an impression's inventory_type and