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Política de privacidad

Version 16, June 2026

We value your privacy. With this policy, we set out your privacy rights and how we collect, use, disclose, transfer and store your personal data. 

Terms we use in this policy

When we say “Trustpilot”, “we”, “our”, or “us”, we mean Trustpilot A/S, Pilestraede 58, 5th floor, DK-1112 Copenhagen K, which is the entity responsible for processing your personal data.

When we say “website”, “platform” or “service”, we mean all of Trustpilot’s websites, applications and other services to include www.trustpilot.com and business.trustpilot.com.  Also, this privacy policy does not apply to our employees or job candidates, please refer to our Candidate Privacy Policy for further information on processing activities linked to recruitment.  

Third-party websites

Our platform contains links to other websites, but that doesn’t mean we endorse those websites. We encourage you to review the privacy policies for these third-party websites because their procedures for collecting, handling and processing personal data might be different to ours.

We’re an open platform

When you write a review, the review and your Trustpilot profile will be visible to anyone who visits our platform. When someone clicks on your profile, they can see your country location and all the reviews you’ve written, including the locations and products you’ve reviewed, and any photos or videos submitted with your reviews. Similarly, if you’re a business user and reply to a review about your company, this will also be visible on our platform. We consider all of this information to be public personal data. You can share as much or as little personal information as you want when creating your Trustpilot profile and username. Remember that if you’ve selected to use your real name as your username, this could reveal your identity on our public website. Please see this Help Center article for more guidance on keeping your online identity private. 

Personal data we collect

Personal data is any information that relates to an identifiable individual. When you create a Trustpilot user account, write a review, create a business account on behalf of your company, or otherwise use our platform or services, we may collect and process personal data about you. Please see the “Who may access your personal data?” section for more information about who can access it.

We ask you not to share any sensitive personal documents or personal data with us, such as information revealing ethnic origin, religious beliefs, or health information, of yourself or others.

We may collect the following public and private personal data:

Public personal data

When we say “public personal data”, we mean personal data displayed publicly on our platform (such as your username and review content) and related metadata (such as the date of your review) which is not “private personal data”. Public personal data may include but is not limited to:

  • User account information: Your username, photo, country location.

  • Information about reviews and ratings, including:

    • Which business you reviewed.

    • Which product you reviewed.

    • The date and any relevant timestamps relating to when you wrote or edited your review.

    • Whether you wrote a service review, a location review, or a product review.

    • Your review content and logs of edited reviews.  

    • Your submitted star rating.

    • Your product photos or videos (if you provide them together with your product review).

    • The location of the business you reviewed.

    • The date of your experience with the business you wrote the review about.

  • Information about finding reviews “useful”: How many people find your review “useful”, and if you click “useful” on someone else’s review.

  • Social networks: You can connect your Trustpilot profile with your social media profiles, for example, Facebook (“social network”). When you do this, we automatically collect selected information about you from your social network, depending on what information you have made available on that social network and your privacy settings for sharing such information on that social network. We may collect the following information:

    • Name and/or username.

    • Email address.