Getting started with Snapchat Audiences

To integrate with Snapchat Audiences, you need to set up an account with KAV Labs. KAV Labs is a tech company that builds integrations between Klaviyo and leading platforms across marketing, commerce, and data.

Create or login to your KAV Labs account here.

To integrate with Snapchat Audiences:

1. Log into your KAV Labs account.
2. Navigate to the Snapchat Audiences tab.
3. Click Connect to Snapchat Ads.
4. Review the permissions then click Authorize App. You'll be redirected back to KAV Labs.
5. Click Connect to Klaviyo. Review the permissions then click Allow. You'll be redirected back to KAV Labs.
6. Select the Snapchat Ads Account you want to integrate with. Note: this cannot change once selected.
7. Next, set up connections between Klaviyo lists/segments and Snapchat audiences. Select a Klaviyo list or segment from the left hand dropdown, then select a Snapchat audience to connect to on the right. To create a new audience in Snapchat, select the + button next to the dropdown.
8. Select Add Mapping and the integration will begin syncing your data.

Sync frequency:

• If you add a new connection, it may take up to 48 hours for the custom audience in Snapchat to populate.
• Membership changes in your Klaviyo lists or segments (profiles being added or removed) may take up to 48 hours to be reflected in Snapchat.

Sync behavior:

• This integration is a 1:1 sync; you cannot select the same Snapchat audience for multiple Klaviyo lists or segments, and you cannot connect the same Klaviyo list or segment to multiple Snapchat audiences.
• When a profile is added or removed from a Klaviyo list or segment, the corresponding Snapchat audience will be updated accordingly.
• When you connect a Klaviyo list or segment to a Snapchat audience, existing members will remain in that audience (you will not "overwrite" the Snapchat audience by syncing profiles from Klaviyo).