Marketing Data Science with Joe Domaleski·Aug 23The Middle-Aged Graduate Student Earns a Master of Science in Analytics from Georgia TechWhat I learned from Georgia Tech graduate classes, hackathons, research competitions, and becoming a student again in my late 50s.A response icon11
Vivek Sharma·Aug 30We Spent Millions on Personalization and Can’t Prove It WorkedWhy the most confident number in your quarterly business review is usually the least tested — and how I’d fix it with Optimizely/Target…
Marc Lamberts·Aug 20Football language matters: Outliers vs AnomaliesYou know what I have underestimated for years? Communication in football. Whether that is within a football organisation, on social media…A response icon2
Pierre DeBois·Aug 10Planning Your Dashboard Design: How to Select Visuals That Drive Decisions, Not Just DiscussionsYour dashboard must be cultivated to provide ongoing aupport for your data-based decisions.A response icon2
Saeed Habibi·Aug 10Cleaning the Same Dataset, Two Honest Ways, Gave Me Two Different AnswersThis part makes the decisions about them, and shows what each decision quietly asserts about what actually happened.A response icon2