Insights

Analysis, case studies, rankings, and expert commentary from the team behind the games industry's leading market intelligence. Explore the trends, data, and opportunities shaping PC and console gaming.

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August 2026 PC & console rankings

Article

The forces driving the games market to $213.9 billion

Article

Gamescom 2026: Newzoo’s impressions from the show floor 

Ranking

July 2026 PC & console rankings

Article

2026 Global games market key numbers

Article

How discounting played out for Kingdom Come: Deliverance II, Monster Hunter Wilds, and Assassin’s Creed Shadows

Ranking

June game rankings: New paths to commercial success

Article

GTA 6's First Week Opens the Strongest Pre-order Campaign on Record

Article

Global games revenue cracked $200 billion in 2025

Case Study

How Annapurna Interactive strengthens early-stage decisions with Newzoo data and expertise

Article

China's PC market is not just growing, it's defining what a mature gaming market looks like

Article

The biggest games still dominate, but more playtime and revenue are moving below the Top 20

Case Study

How WFS, Inc. uses market benchmarking to guide PC and console expansion

Article

3 in 4 women play games, but discovery and spending patterns differ

Article

PC free-to-play revenue per hour is now almost double that of PlayStation and triple that of Xbox in Western Markets

Article

Post-pandemic growth returns for PC and console, driven by premium spending and changing price dynamics

Article

Bigger, faster, more concentrated: the top Roblox experiences of 2025

Case Study

How North Beach Games centralized multi-platform sales data with Business & Store Intelligence

Article

Beneath the decline: how premium releases are reshaping Xbox revenue

Ranking

Most popular PC games by monthly active users (MAU) – 37

Article

The PC and console games market in 2025: What full-year performance reveals

Case Study

From horror hit to global franchise — How Mob Entertainment powers its transmedia empire

Article

Year in review: 2025 to date

Article

How does post-launch content fuel engagement for single-player games?

Article

Roblox as a strategic growth platform: what developers need to know

Article

What the data tells us about the true cost of traditional release windows

Article

Global games market to hit $189 billion in 2025 as growth shifts to console

Article

Rethinking sports games for PC players

Article

Nintendo Switch 2 Launch: What early digital data reveals for third-party games

Case Study

How Iceberg Interactive boosted game discoverability with Newzoo's Business & Store Intelligence

Case Study

Increasing the impact of Dead Island 2's launch campaign through Newzoo's custom research

Case Study

Ballantine's x Borderlands — How data drove the unlikeliest of success stories

Case Study

Testing your game concept with a broad audience — How Bossa Games uses Newzoo's Custom Research

Case Study

How Modoyo leverages Newzoo data to stand out in the competitive gaming world

Case Study

How NetEase Games uses Newzoo to sharpen its strategic insights and help creators find product market fit

Case Study

How Crytek uses the Game Performance Monitor to discover new markets and optimize strategic decision-making

Case Study

How Anzu leverages Newzoo to enhance its sales cycle and shape the future of in-game ads

Case Study

How Dell uses Newzoo Data to build Successful Brand-Game Partnerships

Case Study

How Virtuos Uses Newzoo Data to Uncover the Games Market, Find Clients, and Deliver Great Projects

Case Study

How MPL Used the Newzoo Platform & Reports to Strengthen Its Positioning and Convince Investors

Case Study

How ADL Used Custom Gamer Research to Measure Harassment & Disruptive Behavior in Online Games

Case Study

How Paradox Interactive Used Custom Gamer Research to Help Relaunch a Brand

Case Study

How Wargaming Used Newzoo Data to Supercharge Its Strategy

Case Study

How We Helped a National Telecom Company Understand Gamers' ISP Requirements

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Newzoo's data, analysis, and experts' commentary are regularly featured by leading business, financial, technology, and games industry media worldwide.

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