How Itaú is building generative AI for its entire customer base
With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.
Company size: Enterprise
Region: Latin America
Industry: Finance
Products: API
~300,000
customers in the first phase of ia.i
100%
of the customer base is the goal by the end of 2026
90M+
documents in the legal solution’s repository
20% to 80%
efficiency gains in the department’s processes
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