#WeArePlay
Celebrating the global community of people building apps and games businesses on Google Play. Teams of all sizes - founded by coders since childhood or tech newbies, based in busy cities and smaller towns.
Discover their stories and how they are improving lives, locally and around the world.
Stay tuned for more stories coming soon.
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Join us on a journey around the world as we discover the stories of inspiring app and game founders building businesses on Google Play.
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Meet Adriano, Wagner and Grazyelle from São Paulo, Brazil. With their app Matraquinha, they are bringing the power of communication to non-verbal children worldwide.
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Meet Mikkel from Alta, Norway. With his game company Miksapix Interactive, he is helping the Sámi people preserve their ancient mythology and language, one game at a time.
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Co-founders
Wagner,
Grazyelle
and Adriano Yamuto
Company
Matraquinha
Location
São Paulo, Brazil
Downloads
637,200+
# of employees
3
When Wagner and Grazyelle's son, Gabriel, was diagnosed with autism - they later realized he couldn't speak and teamed up with Wagner's brother, Adriano, to find a way for him to communicate. Combining their tech and administrative skills, they built a simple picture-based app that Gabriel could tap to express his emotions and needs. Today, Matraquinha’s bright, easy-to-understand digital flashcards empower thousands of children in more than 80 countries. For the trio, every message from a parent saying it's helped their child communicate more easily for the first time reaffirms their purpose. Now, they’re exploring ways to use AI to make the app even more personal with real-image cards — continuing to pursue the same goal: ensuring every child can be heard.
"When Gabriel couldn’t tell us what he needed, we felt lost. We realized how powerful it would be if technology could give him — and children like him — a voice"
Founder
Mikkel J. Sara
Company
Miksapix Interactive
Location
Karasjok, Norway
Downloads
79,000+
# of employees
2
Born in Norway into a Sámi family, engineer and developer Mikkel grew up surrounded by storytelling and folklore, recounting tales around the fire after long days in the fields. That early love of stories later inspired him to bring his culture to life with Raanaa – The Shaman Girl, an award-nominated game rooted in indigenous Sámi mythology. In Raanaa, players guide a young heroine, inspired by the Sámi goddess of spring and fertility, through the spiritual world as she battles evil deities. Recent features include a multiplayer mode that lets people race together across vast, immersive landscapes. Looking ahead, Mikkel plans to localize his games into more Sámi languages and expand the universe with a virtual reality adaptation and a feature movie.
"Being on Google Play has helped our game reach thousands of unique players and expand into markets like Brazil, India, and the U.S."
Co-founders
Sugawara Chiharu
and Yoshida Taisei
Company
DELISH KITCHEN
Location
Tokyo, Japan
Downloads
13,231,000+
# of employees
185
Chiharu’s love of the internet started early. She built her own websites as a teenager and later worked at a mobile games company. When she heard colleagues discussing their frustrations with cooking at home, Chiharu—an avid baker—saw a chance to combine her passions for food and tech. This led to the birth of DELISH KITCHEN, an app featuring short, easy-to-follow cooking videos that focus on local, fresh ingredients. It offers more than 55,000 Japanese recipes developed by professional chefs. Working alongside co-founder Taisei, Chiharu recently launched an AI cooking assistant for members, designed to turn leftovers into meals and accommodate individual dietary needs. Looking ahead, the team aims to strengthen supermarket partnerships and continue developing another app that helps people track what they eat and live healthier.
"Distributing on Google Play was important because it made DELISH KITCHEN accessible to everyone. That's how we reached so many people in Japan"
Founder
Corrine Ellsworth-Beaumont
Company
Know Your Lemons Foundation
Location
Salt Lake City (UT), U.S.
Downloads
36,200+
# of employees
6
When Corrine lost both grandmothers and a childhood friend to breast cancer, she turned her grief into purpose. Drawing on her background as a graphic designer, she created Know Your Lemons, an app that uses simple, visual cues, including lemons, to teach people to recognize symptoms while providing guidance on self-checks and mammograms in a supportive, stigma-free way. The app is supported by over 1,200 volunteer "Lemonistas" who build awareness about early detection across more than 75 countries. With a new AI-powered medical matchmaking service for newly diagnosed patients on the way, Corrine is working to ensure breast health is understood, discussed, and prioritized worldwide.
"From my home in Utah, with my daughter Olive and our dog Daisy by my side, I run a charity with my small but mighty team that now reaches women in 130 countries with the help of over 1,200 trained volunteers"
Co-founders
Jeremy Irish,
Bryan Roth
and Elias Alvord
Company
Geocaching
Location
Seattle (WA), U.S.
Downloads
16,321,300+
# of employees
90
Bryan, Elias, and Jeremy met in Seattle during the dot-com boom, sharing a fascination with GPS technology and exploring the outdoors. Inspired by an online hide-and-seek challenge, they launched Geocaching—a digital treasure hunt that encourages people to explore their surroundings. What began as a weekend passion project has grown into a global phenomenon, with over 3 million geocaches hidden by players worldwide, from city parks to mountaintops. To celebrate 25 years of Geocaching, the team recently introduced a new feature with collectible digital treasures and is also bringing more people together at large-scale, in-person events. Looking ahead, the trio and their team are focused on evolving the app to inspire more expeditions and help players create meaningful outdoor experiences.
"Google Play has really enabled the growth of our game. We've had over 15 million downloads, and it was a game changer because all of a sudden we had access to a global audience"
Founder
Hugo Obi
Company
Maliyo Games
Location
Lagos, Nigeria
Downloads
500,000+
# of employees
30
From his formative years in Nigeria to a finance career in England, Hugo's path led him back home with a powerful mission: to boost Africa's creative industries. He founded Maliyo Games, to help uplift gaming talent across the continent. His solution was to establish a training program, which has since equipped over 1,500 aspiring professionals and built his own core team. One of the studio's main titles, Safari City, is inspired by Lagos architecture, inviting players to restore abandoned properties to their former glory. As Maliyo continues to grow, Hugo’s goal remains the same: to turn African stories into a global gaming force.
"We always publish on Google Play because most of our audience is there. It's the most effective way for us to reach gamers across Africa and connect with our core audience"
Co-founders
Ralf Knoesel
and Matt Small
Company
Vector Unit
Location
San Rafael (CA), U.S.
Downloads
557,300,000+
# of employees
5
Back in the late ’90s, Matt and Ralf met while working at a California game company. Years later, after stints at major studios, they craved more creative freedom and launched their own company: Vector Unit. United by a love of classic kart racers, they broke through with Beach Buggy Racing—a vibrant, action-packed title that brought console-quality 3D racing to phones. Fans embraced it so fully that they’ve baked birthday cakes and dressed up as their favorite characters during seasonal events. Today, the team keeps Beach Buggy Racing 2 fresh with global toy collaborations and is already prototyping a new game—all with one goal: creating experiences that spark joy.
"Over the years, Google Play has kept adding functionality we rely on, from crash reporting to analytics; these are tools we use weekly as part of our regular workflow"
Co-founder
Søren Gleie
Company
Trophy Games Development
Location
Copenhagen, Denmark
Downloads
100,000,000+
# of employees
50
Søren’s curiosity about the world began in the 80s with his trailblazing grandmother, a yoga teacher and motorcycle rider who used a home computer to track horse racing. Fascinated by tech, he began creating games inspired by the real-world alongside his childhood friend Niklas—eventually transforming this passion into a career. In his simulator Energy Manager, players build a vast power network, exploring sustainable strategies using live weather data and industry insights. The game has even drawn interest from energy firms as a training tool. Spurred by its success, Søren and his team are committed to evolving their creations, educating players on sustainability, and expanding into new industries.
"Passion never fades. Whether it's horses, football, or energy, once you're bitten by it, it stays for life. That’s why we build games around real-world passions—because they endure"
Founder
Musab Almalki
Company
Spoilz Games
Location
Riyadh, Saudi Arabia
Downloads
1,644,000+
# of employees
16
Hooked on retro games as a child, Musab became curious about how they worked and began tinkering with code, building small projects to share with family and friends. After studying computer engineering and working in film production, he turned his attention to his own creation - Last Letter Word War Game. It revives a traditional Arabic word challenge with both nostalgia and a fun, competitive twist. The game has also delivered a welcome social benefit, helping younger generations strengthen their vocabulary while reconnecting with their cultural roots. With a talented team that includes veterans from major studios, Musab is now preparing to release Jackaroo Go!, a tactical card-and-strategy game already earning positive reviews in its beta launch.
"Inspired by the games of my childhood, I have always felt driven to merge creativity and coding into something interactive and meaningful"
Co-founders
Carlos Villena
and Magaly Morino
Company
Boomware Studio
Location
Lima, Peru
Downloads
20,744,000+
# of employees
19
Magaly and Carlos first met as computer science classmates, but their shared creativity soon grew into a bigger vision. What began with simple casino simulators quickly evolved into their true passion: cooking games. Drawing inspiration from Peru’s vibrant food culture and their love of exploring cuisines around the world, they created Cafe Panic, a restaurant simulator where players prepare over 800 dishes with hundreds of tools, from stoves to grills. Today, their 20-person team keeps the game lively with monthly updates and seasonal events. With more than 10 million downloads, the studio continues to grow, driven by its mission to bring the joy of food and play to people everywhere.
"Google Play has been fundamental for us. Their accelerator program and workshops taught us about marketing, monetization, and analytics, helping us grow both our game and our studio"
Founder
Maki Ono
Company
Caramel Column
Location
Yokohama, Japan
Downloads
3,613,100+
# of employees
2
As a child, Maki loved reading books and finding comfort in their stories. After starting a career in game marketing, he realized that gaming could offer new ways to tell unique narratives. With that vision, he founded Caramel Column, a small Yokohama-based studio dedicated to story-driven works. Their breakout release, Alter Ego, drew on Maki’s own adolescence, blending the solace he once found in books with his university studies in psychoanalysis. The result was a game that guides players through a stylized journey, using personality tests and multiple-choice questions to reflect their inner selves. Today, Maki is prototyping his next project while working on more compelling and moving games.
"The motivation behind Alter Ego was deeply personal. Judging from the download numbers and reviews, I feel it has become a source of comfort for teenagers everywhere"
Co-founders
Abdur-Rahman El-Sayed
and Abdullah El-Sayed
Company
Elektron Labs
Location
Dubai, United Arab Emirates
Downloads
13,000,000+
# of employees
11
Brothers Abdullah and Abdur-Rahman are mobile entrepreneurs who have been building app businesses together since the early days of smartphones. With Master’s degrees in computer science, the pair combined their love of puzzles and learning to create their game MindPal: a personalized, AI-powered brain-training app. It features workouts in memory, language, math and logic, combining classic riddles with challenges like AI-tuned email proofing. MindPal has become a daily ritual for many: teens use it to boost focus, while seniors log on to stay sharp. Recently, they added the calming Sudoku Blocks with weekly themed levels. Next, they’re expanding their game library and introducing AI-driven personality and IQ tests to help people better harness their minds and improve cognition.
"We use Google Ads to attract people, and we use Google AdMob to monetize. Google Play has a full ecosystem that allows app developers to launch and scale effectively"
Founder
Camilla Santiago
Company
CLOVER-FI Games
Location
Batangas, Philippines
Downloads
1,000,000+
# of employees
1
Tech graduate Camilla worked as a software engineer before teaching herself game development while living with her mother during the pandemic. Inspired by her mom’s indoor plants, she created Window Garden, a lofi idle game that encourages players to slow down by watering flowers, fruits, and vegetables while decorating cozy spaces in their own style. For many, it has become a calming daily ritual and a wholesome way to unwind after work. Since its launch, the game has reached millions worldwide and was named one of Google Play’s Best of 2024. Looking ahead, Camilla hopes to expand her studio, collaborate with new creatives, and bring more projects to life.
"Winning Google Play’s Best of 2024 was a huge surprise. Having the team come to the Philippines to present the award was one of my most memorable moments as a developer"
Founder
Rodrigo Kolb
Company
Kolb Apps
Location
Curitiba, Brazil
Downloads
437,000,000+
# of employees
7
Rodrigo taught himself to code at age 12, spending his days creating software for his family's businesses. Later, after a career in programming and as an amateur musician in his spare time, he noticed a lack of high-quality percussion apps. He united his love for technology and rhythm to create Real Drum—a realistic, easy-to-use virtual set that lets millions bang drums and clash cymbals with far less noise. The game has made learning to play music accessible to many and inspired a new generation of artists. Next, Rodrigo and his team plan to launch new children’s apps to keep nurturing musical creativity among youngsters.
"A physical drum set is large, noisy, and expensive. With Real Drum, millions of people had the opportunity to play the drums for the first time in a practical way, without disturbing anyone"
Founder
Shola Edu
Company
Deluxe Creation Studios
Location
Lagos, Nigeria
Downloads
702,300+
# of employees
9
As a kid, Shola was always sketching, sculpting, and inventing whatever his imagination could dream up. His love for visual storytelling led him from animation into game development, resulting in his first release on Google Play and eventually Stickman Fight and its sequel, Stickman Fight 2: Magic Brawl. In this fast-paced action platformer, magical stickman warriors face off in two modes: a four-player battle royale and a chapter-based adventure campaign. Since then, Shola and his team have built a creative streak, releasing over 20 games across different genres. Looking ahead, they’re adding new multiplayer features and game modes to keep the fun and magic alive.
"When I find people who are a good fit for our company culture, I guide and train them–and together we’re building the future of gaming in Africa"
Founder
Derek Huang
Company
Blingame
Location
Shenzhen, China
Downloads
3,016,400+
# of employees
12
A lifelong gamer, Derek spent years in the gaming industry, developing a passion for creating interactive experiences that blend imaginative design with challenging gameplay. That vision came to life in HAAK, a darkly atmospheric action-platformer inspired by his home city of Shenzhen. Its title comes from the Cantonese word for “black,” reflecting both the hero’s name and the game’s moody aesthetic. Players traverse a world of cities, puzzles, and challenges, with each landmark echoing Shenzhen’s streets to anchor the adventure in an authentic backdrop. Having surpassed a million downloads and launched a physical edition that sold out in minutes, HAAK’s success has paved the way for new projects, with more games already in development.
"Google Play has enabled us to reach players worldwide. The A/B testing capabilities and store listing optimization tools have been game-changers for us, and we’ve seen nearly a 30% increase in revenue"
Co-founders
Ditte Luise Strachotta,
Per Zachariassen,
Henrik Hancke Nielsen
and Jacob Strachotta
Company
HelloMind
Location
Copenhagen, Denmark
Downloads
74,500+
# of employees
4
After serving as an Air Force Captain, Jacob retrained as a hypnotherapist and quickly witnessed the remarkable transformations his clients achieved—from conquering anxiety to breaking stubborn habits. Wanting to make this life-changing support accessible to a broader audience, he teamed up with his wife Ditte, also a hypnotherapist, and co-founders Per and Henrik, both experienced in TV production. Together, they launched HelloMind, an app offering hundreds of guided hypnotherapy sessions, anytime and anywhere. Today, the team is expanding research partnerships and exploring AI and multi-language tools to bring mental wellbeing to even more people around the world.
"We use Google Play’s tools extensively—analytics, A/B testing, Firebase—to understand how people engage with HelloMind and how we can improve their journey"
Co-founders
Robin Thurston
and Kevin Callahan
Company
MapMyFitness
Location
Boulder (CO), U.S.
Downloads
32,000,000+
# of employees
7
Growing up across the Middle East, the Philippines, and Africa, Kevin developed a fascination with maps. In San Diego, while training for his second marathon, he built a simple MapMyRun website to map his routes. When other runners joined, former professional cyclist Robin reached out with a vision to also help cyclists discover and share maps. Together they founded MapMyFitness in 2007 and launched MapMyRide soon after, blending Kevin’s technical expertise and Robin's athletic know-how. Today, the MapMy suite powers millions of walkers, runners, and riders with adaptive training plans, guided workouts, live safety tracking, and community challenges—all in support of their mission to "get everybody outside".
"I thought I’d be a rocket scientist, but I realized I could build something faster for the web than I could launch into space"
Founder
Jacqueline Rogers
Company
My Pregnancy Journey
Location
Pretoria, South Africa
Downloads
30,000+
# of employees
5
Jacqueline’s first venture was a maternity fashion brand she built from scratch and sold all over Africa. Yet, working with expectant mothers revealed a deeper need: accessible resources tailored to their unique realities. She then sold her business and, teaching herself how to launch an app, created My Pregnancy Journey. It provides vital information with week-by-week updates, digital health tools to address challenges like adolescent pregnancy, and expert advice, while also creating a powerful community through forums where women can connect, share, and support each other. With new AI features and expert-led videos, Jacqueline is now focused on growing the app's reach so women throughout Africa have access to both trusted guidance and a supportive network.
"We want to be the number one pregnancy app in Africa, providing guidance, support, and community that truly reflects our local context"
Founder
Kevin Cao
Company
Sumi Interactive
Location
Xiamen, China
Downloads
474,600+
# of employees
3
After earning a computer science degree, Kevin spent eight years in Shanghai’s fast-paced online advertising industry. The intensity of the job left him anxious and searching for balance, leading him to develop a morning journaling ritual that brought clarity and motivation. Inspired by this practice, Kevin began designing tools that reflected his writing routine—and soon, Grid Diary was born. The app guides users through daily reflections, helping them build mindful habits and track personal growth. Recently, Kevin’s team upgraded the app’s infrastructure and plans to introduce new features that encourage writing while protecting privacy. Looking ahead, they aim to expand AI-powered insights to deepen the self-reflection and diary-keeping experience.
"Google Play has been very helpful in solving the distribution challenges faced by micro-developers like us, enabling us to achieve maximum results with minimal effort"
Founder
QiXu Lang
Company
Moreless
Location
Guangzhou, China
Downloads
2,000,000+
# of employees
22
QiXu’s love for technology began at just eight years old, when he first discovered computers. Years later, after experimenting with software and building websites, he founded a SaaS company with friends, but the day-to-day pressure led him to struggle with insomnia and anxiety. Turning to mindfulness practices like meditation and breathing, he regained focus and emotional balance. This experience inspired him to create Tide, an app designed to bring the same calm to others through guided sessions, mindful naps, and relaxing sounds. With over 40 million downloads, QiXu continues to evolve the app—with plans for a major redesign, overseas expansion, and AI-driven wellness features.
"Google Play’s robust backend analytics, in-app purchase and subscription features, and testing and rollout tools have been instrumental in helping us improve product quality"
Founder
Jay Shin
Company
Delightroom
Location
Seoul, South Korea
Downloads
90,000,000+
# of employees
50
While studying computer science, Jay’s biggest challenge wasn’t debugging code—it was waking up for his morning classes. This struggle sparked an idea: what if there were an app that could help anyone get out of bed? Jay built a basic version and showcased it at a tech event, where it quickly drew attention. That prototype evolved into Alarmy, an app that uses creative missions, like solving math problems, doing squats, or snapping a photo, to get people moving so they fully wake up. Now available in over 30 languages and 170+ countries, Jay and his team are expanding beyond alarms, adding sleep tracking and wellness features to help even more people start their day right.
"By launching on Google Play, people everywhere began downloading Alarmy. That global reach changed everything for us"
Co-founders
Ellie Dee
and Hazel Gale
Company
Mind Monsters Games
Location
Cambridge, United Kingdom
Downloads
483,000+
# of employees
5
While working in London’s tech scene and later writing about psychology, Ellie noticed a pattern: many people turned to video games to ease stress but struggled to engage with traditional meditation. That’s when she came up with the idea to combine the two. While curating a book on mental health, she met Hazel—a therapist, former world champion boxer, and game lover—and together they created Betwixt, an interactive fantasy adventure that guides players on a journey of self-discovery. By blending storytelling with evidence-based techniques, the game helps reduce anxiety and promote well-being. Now, with three new projects in development, Ellie and Hazel strive to turn play into a mental health tool.