{"id":2607,"date":"2025-11-06T14:43:29","date_gmt":"2025-11-06T13:43:29","guid":{"rendered":"https:\/\/s360digital.com\/?post_type=event&#038;p=2607"},"modified":"2026-06-22T15:38:41","modified_gmt":"2026-06-22T13:38:41","slug":"searchday-aarhus","status":"publish","type":"event","link":"https:\/\/s360digital.com\/event\/searchday-aarhus\/","title":{"rendered":"SearchDay &#8211; Aarhus"},"content":{"rendered":"\n<h2 class=\"wp-block-heading is-style-anim-entry has-dm-sans-font-family has-h-2-font-size\">SearchDay: A full day of search<\/h2>\n\n\n\n<p class=\"is-style-anim-entry wp-block-paragraph\">On 14 April, 200 marketing professionals and 12 search experts gathered in Aarhus for a day of sessions, conversations, and concrete insights on SEO, Paid Search, and AI.<br><br>Across sessions, the conversation kept returning to the same underlying shift: visibility is no longer about ranking first, but about being part of the answers AI systems choose to generate.<br><br>That means the work is moving from keywords to entities, from positions to citations, and from content volume to content quality.<br><br>On the paid side, the message was equally direct: consolidated setups and clean data signals outperform complexity, giving AI the foundation it needs to optimise towards real business outcomes.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"responsive-spacer is-layout-flow wp-block-acf-responsive-spacer-is-layout-flow\"\n    style=\"--mobile-height: 20px; --tablet-height: 20px; --desktop-height: 20px;\">\n<\/div>\n\n<div class=\"block vimeo-embed anim-entry anim-delay-100 align wp-block-acf-vimeo-embed\" id=\"block_d80332cadc6a51d0711652ec69a7e4d8\">\n  <div class=\"vimeo-embed__container block__content wider\">\n    <!-- Preview Video -->\n    <video class=\"vimeo-embed__preview\" data-video=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1203377349\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=006d72076727c7f7959635f8b13c856b74aef9557be5bab4109a002216c533e4\"\n      data-start=\"\" data-duration=\"\" muted\n      loop playsinline preload=\"none\" aria-hidden=\"true\">\n      <source type=\"video\/mp4\">\n    <\/video>\n\n          <!-- Full Video (inline) -->\n      <video class=\"vimeo-embed__full-video\" data-video=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1203377349\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=006d72076727c7f7959635f8b13c856b74aef9557be5bab4109a002216c533e4\" controls playsinline\n        preload=\"none\" controlsList=\"nodownload\" style=\"display:none;\">\n        <source type=\"video\/mp4\">\n        Your browser does not support the video tag.\n      <\/video>\n\n      <!-- Play Button -->\n      <button class=\"vimeo-embed__play-button\" aria-label=\"Play video\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\">\n          <path fill=\"currentColor\"\n            d=\"M8 17.175V6.825q0-.425.3-.713t.7-.287q.125 0 .263.037t.262.113l8.15 5.175q.225.15.338.375t.112.475t-.112.475t-.338.375l-8.15 5.175q-.125.075-.262.113T9 18.175q-.4 0-.7-.288t-.3-.712m2-1.825L15.25 12L10 8.65z\" \/>\n        <\/svg>\n      <\/button>\n      <\/div>\n<\/div>\n\n<div aria-hidden=\"true\" class=\"responsive-spacer is-layout-flow wp-block-acf-responsive-spacer-is-layout-flow\"\n    style=\"--mobile-height: 20px; --tablet-height: 20px; --desktop-height: 40px;\">\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-dm-sans-font-family has-h-6-font-size\" style=\"font-style:normal;font-weight:400\">Stay in the loop for next year&#8217;s event<\/h3>\n\n\n\n<p class=\"is-style-anim-entry wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">We are already looking into what comes next. Subscribe to our newsletter, <a href=\"https:\/\/s360digital.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cMonthly Insights\u201d<\/a>, and you will be among the first to hear when we have news.<\/p>\n\n\n<div class=\"block hubspot-form default align wp-block-acf-hubspot-form\" id=\"block_366639b119f1c98fa37e6605690c9fd5\" data-hubspot-form data-portal-id=\"25258635\"\n    data-form-id=\"548bb424-9c6c-496b-aae1-fd503ec59e7c\">\n    <div class=\"block__content\" id=\"form\">\n        <div class=\"hubspot-form-container\">\n                                                    <div class=\"hs-form-html anim-entry anim-delay-400\" data-region=\"eu1\"\n                data-form-id=\"548bb424-9c6c-496b-aae1-fd503ec59e7c\" data-portal-id=\"25258635\"\n                data-hubspot-state=\"idle\" aria-busy=\"false\">\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"responsive-spacer is-layout-flow wp-block-acf-responsive-spacer-is-layout-flow\"\n    style=\"--mobile-height: 20px; --tablet-height: 60px; --desktop-height: 80px;\">\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-dark-color has-alpha-channel-opacity has-grey-dark-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-dm-sans-font-family\" style=\"padding-top:var(--wp--preset--spacing--40);font-style:normal;font-weight:400\">Interested in sponsorships?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We partner with leading search tools, tech companies, and service providers to host SearchDay. These partners get the opportunity to present their insights and connect with a highly relevant audience.<br><br>If you are interested in being part of what we build next, reach out to Nikolaj Mogensen at <a href=\"mailto:nm@s360digital.com\">nm@s360digital.com<\/a>.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"responsive-spacer is-layout-flow wp-block-acf-responsive-spacer-is-layout-flow\"\n    style=\"--mobile-height: 20px; --tablet-height: 40px; --desktop-height: 60px;\">\n<\/div>","protected":false},"author":5,"featured_media":4472,"template":"","meta":{"_acf_changed":true},"event-category":[13,20],"location":[21],"class_list":["post-2607","event","type-event","status-publish","has-post-thumbnail","hentry","event-category-previous-events","event-category-upcoming-events","location-aarhus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SearchDay by s360: A full day of SEO, Paid, and AI in Aarhus<\/title>\n<meta name=\"description\" content=\"SearchDay 2026 brought together 200 marketing professionals for a day of SEO, Paid Search, and AI. 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