Best AB Testing Software

Compare the Top AB Testing Software as of October 2026

What is AB Testing Software?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.

  • 1
    Flagsmith

    Flagsmith

    Flagsmith

    Flagsmith is the bucketing engine for your experiments. Your analytics stack stays where it is. Create a multivariate flag, define variants with percentage weights, and Flagsmith splits traffic deterministically. Bucketing is calculated per identity, so a user gets the same variant on every evaluation until you change the weights. Use segments to restrict a test to the users you want to target: a plan tier, a region, or a beta cohort. And you can use the same mechanism to run beta programmes for early feedback. Flagsmith does not collect events or compute significance. Instead, send the variant name to the analytics platform you already use. Flagsmith has built in integrations for Amplitude, Mixpanel, Segment, Heap and Rudderstack, or push to your own pipeline over webhooks. One source of truth for metrics instead of two. Works the same on our cloud, your private cloud, or on-premise.
    Starting Price: $45/month
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  • 2
    FROGED

    FROGED

    FROGED Technologies

    FROGED transforms the way companies connect with their customers by combining Human Touch + AI in one secure omnichannel platform. We help businesses deliver smarter, faster, and more personalized interactions—always putting people at the center of technology. With full visibility, traceability, and control, FROGED empowers agents and managers with centralized data to drive efficiency, productivity, and new revenue opportunities. Our solutions include: 1. Unified Omnichannel Inbox: All conversations, all channels, one place—without losing context or personalization. 2. Mass Campaigns & Conversational Marketing: Reach more customers with segmentation and hyper-personalization, turning one-to-many messages into meaningful one-to-one conversations. 3. AI Copilot, Agentic AI & AI Workflows: From summarizing interactions and automating Tier 1 support to creating custom workflows that integrate seamlessly with your tools.
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    Starting Price: $32.5 per month
  • 3
    emfluence Marketing Platform
    Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.
    Starting Price: $1,000/month
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    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
    Starting Price: FREE
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    Vue.ai

    Vue.ai

    Mad Street Den

    Vue.ai is an end-to-end retail automation platform that is trusted by over 100+ retailers across the globe, including Diesel, Nordstrom, Tata Cliq, Mercado Libre, ThredUp, Rent the Runway, and many more. Vue.ai is redesigning the future of retail with Artificial Intelligence. Using Visual AI and ML algorithms, Vue.ai's suite of products addresses retail's biggest problems- from improving productivity to driving revenues. Our AI platform is used for: Automated catalog management Automated image moderation (for marketplaces) Automated on-model imagery AI-enabled styling and outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys
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    Acquigo

    Acquigo

    Xerago

    Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.
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    Trustmary

    Trustmary

    Trustmary

    Trustmary helps you to measure NPS and collect feedback, convert feedback into authentic reviews and testimonials (including video), show social proof on the website and measure how they improve your conversions. Fully automated. The primary value comes from a continuous flow of authentic and effective customer-generated content from the feedback stream and easy ways to show them on the website resulting higher conversion rates. Convert more sales with customer feedback. Trustmary offers you a unique survey system which helps you get insights from your customers, while also refining the feedback to social proof. A lot of companies have a lot of happy customers, but are unable to communicate it in a credible way. Trustmary helps companies find the hidden social proof companies have in their customer base and website users. Use the user-generated content you get with Trustmary to drive traffic more effectively to your website.
    Starting Price: $370 per month
  • 8
    Zycada

    Zycada

    Zycada

    Businesses have moved online. Business & technology leaders across industries are doing everything in their capacity to give their businesses the additional edge by delivering the best online experience. While the apps and cloud are dynamic, the underlying infrastructure responsible for delivering interactive non-cacheable content is not. Zycada's app-aware intelligent edge platform enables you to customize the network infrastructure to better serve the needs of your end users. Provide maximum availability for cloud applications. Deliver the fastest online shopping experience globally. Deliver television-like experience for live & VoD streams. Executes business logic at the edge to orchestrate cloud service requests. Improves security index without slowing apps' responsiveness. Reduces last-mile network latency with wireless connection optimization. Monitors cloud application and network health without client instrumentation.
    Starting Price: $60 per month
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    HulkApps

    HulkApps

    HulkApps

    Fully personalized eCommerce experiences with native apps, web design, and web development services. We live and breathe all things Shopify to deliver specified eCommerce experiences. From apps that bring customers back to your store to apps that increase your AOV, our Shopify apps are designed to make your site work better. Ongoing maintenance packages for any business size. From light to heavy customization needs for your business at a fraction of the cost. HulkApps team of eCommerce experts specializes in small customization solutions to Shopify. Our Shopify experts help Shopify businesses to create beautiful, scalable, and fully customizable mobile apps to create exceptional mobile experiences. Identify what experiences matter by relying on trusted professionals to deploy A/B testing strategies across any element on any page. Spread the word about the Pro versions of our apps, services, and packages to your friends & customers and earn a slice of the revenue.
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    Upflowy

    Upflowy

    Upflowy

    Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Build and AB test your lead and signup flow faster than ever with our no-code engines. Create best-in-class signup flow templates, installed and integrated into your website instantly. Conduct ongoing experiments and A/B tests to optimise your flow without the IT burden. Designed to help you scale efficiently and convert more customers. A no-code signup builder offering world-class templates. Actionable insights and instant funnel analytics. Easy-to-setup A/B testing and personalisation capabilities. We are a team of doers, go-getters, and self-starters. Brought together to optimise signup flows all over the world. We strive to build fast, iterate fast and grow fast. We are a net positive company.
    Starting Price: $25 per month
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