Consumer Insights that shape business decisions

Easily access global consumer data and surveys via Consumer AI. Build and save custom audiences, compare with crosstabs, and export directly into your decks.

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What you can do

Every audience question answered, in one workflow

Understand consumer behavior and trends.
See what's shifting in your audience's attitudes and behaviors, and why. Understand key motivations and attitudes driving their decisions.
Use factual data to reach your target audience.
Put your message where it lands. Choose the right channels and touchpoints—based on real media behavior data.
Know your target group in seconds.
Describe your audience. Consumer Insights builds a profile using demographic and behavioral data, all in one query.
Get actionable brand insights.
Track awareness, usage, popularity, loyalty, and buzz to see how your brand compares with competitors.
Compare audiences and markets. Launch with confidence.
Same methodology across all geographies. Compare audiences and markets, without reconciling different sources.
Understand consumer behavior and trends.
See what's shifting in your audience's attitudes and behaviors, and why. Understand key motivations and attitudes driving their decisions.
Use factual data to reach your target audience.
Put your message where it lands. Choose the right channels and touchpoints—based on real media behavior data.
Know your target group in seconds.
Describe your audience. Consumer Insights builds a profile using demographic and behavioral data, all in one query.
Get actionable brand insights.
Track awareness, usage, popularity, loyalty, and buzz to see how your brand compares with competitors.
Compare audiences and markets. Launch with confidence.
Same methodology across all geographies. Compare audiences and markets, without reconciling different sources.

Our data

Access regularly updated surveys covering a range of topics: what consumers consume, how they think and feel about what they consume, and where to reach them.

What's in the subscription:Global, Brand KPIs, Pulse, Media & Touchpoints

Charts & crosstabs

Go deeper with Consumer Insights, without switching tools

Pick any variable. Slice the audience any way you need to.

Mix and match to understand what's driving differences between groups, and export exactly what you find.

Charts

Crosstabs

Integrations

Connect Consumer Insights into your AI tools

Statista Connect puts verified consumer intelligence into your existing stack via API, MCP, or direct integration. So the AI your team already uses isn't working from guesswork.

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What our customers say

Trusted by teams who can't afford to be wrong

24K+ hoursof consumer research saved

In a single year, employees freed up thousands of research hours and reinvested that into the work that actually moves the business forward.

Read full case study

“Statista is not just a data source.It's a powerful tool that helps us craft compelling pitches for clients and stories that resonate with our audience.”
Angela Perez,
Manager