Welcome to AMP Conf 2019!

AMP Documents have traditionally not allowed for custom JavaScript, relying on the well built large corpus of Web Components designed and validated to work within AMP. Today, we release the Kraken. We’ll introduce `amp-script`, allowing your custom JavaScript to operate within AMP Documents with reasonable limits. Now your custom logic can be expressed with the world’s most popular programming language.

Too often, engineers view AMP as "just one more thing to implement." In reality, AMP provides engineers with a series of guiding principles that can help them deliver more performant websites—even when it comes to non-AMP pages. So, what would happen if teams began to think with an AMP Core Mindset? In this talk, we will explore AMP's core design principles and unpack how businesses can (and should!) incorporate these principles into all aspects of their decision making, in order to help teams align on goals and make better decisions at every level.

A designer from the AMP team talks about how we go from feature requests to shipping components with great documentation. We draw up many versions of a feature to match the many ways AMP is used. We sit in cafes and talk to your users about how they use the web, and make changes based on their feedback. And since you are *our* users, we want to talk to you about how you work and how future AMP components can make your sites even better.

Live coding! See how to use the latest and greatest AMP features.

A PHP based CMS with more than 1.8M downloads and 30K+ live merchants, EC-CUBE now uses AMP to satisfy the UX of their end users. This session covers the journey of EC-CUBE AMPing their platform starting from converting existing Twig template to eventually making the site PWA using AMP. The general essence of how EC-CUBE adapted AMP into existing platform should be useful for not only CMSers but broader Web developers.

The evolution of George.com, how a retail giant has to shift mentality and adopt a mobile first approach. Site speed is king, and how do you ensure you win in this category and win for the customer.

Join us for a whirlwind tour through everything new in AMP Stories. More details coming soon.

Introduce a journey of ‘cafe24’ from the early stage of its business to growing as a successful leading ecommerce platform. Describe a true meaning of AMP adaptation to ecommerce platform and how it could bring useful insights for the purpose of driving positive business change for both market and user from a platform provider point of view. Explain our e-commerce platform structure including the main CMS and the details of our AMP plugin along with the overall project in the presentation. Shows a demo to visualize a smooth AMP to AMP navigation and a visual comparison between non-AMP page and a pre rendered paired AMP page in WebPageTest. Lastly add comments on our next plan about leveraging AMP and key PWA technologies (which had been already launched and used by many of our merchants) in our business strategy as well as our upcoming plan in big picture.