ARIAT INTERNATIONAL, INC. PRIVACY NOTICE

Last Updated: May 7, 2026

This Privacy Notice explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

When we refer to “Ariat” or “we”, “us” or “our” we mean either Ariat International, Inc. or the relevant Ariat group company which provides you with our services and mobile and web-based applications (namely, Ariat Europe, Ltd.).

This Privacy Notice only applies to personal information that we collect from or about you when you visit our website, currently located at https://www.ariat.com/ (“Website”) and other places that link to it (including our newsletters, emails, and branded social media accounts) It does not apply to information we collect from our employees or sites where it does not appear.

For purposes of this Privacy Notice, “personal information” means information about an identified or identifiable person, as defined by applicable law. This includes information that alone or in combination with other information may be used to identify, contact, or locate you, such as your name, street address, email address, or phone number. 

If you have questions or concerns about our use of your personal information, please contact us using the contact details provided at the bottom of this Privacy Notice.

What Does Ariat Do? 

Ariat is a manufacturer and retailer of footwear, apparel, and accessories, headquartered in the United States but with group companies worldwide.

What Personal Information Does Ariat Collect And Why?

The personal information that we collect about you broadly falls into the following categories:

Information that you provide voluntarily

For example, we ask you to provide your contact details (including your name, physical address and e-mail address) and billing details in order to register an account with us, to process and fulfill your orders, to subscribe to marketing communications from us, and/or to submit inquiries to us. If you opt in to receive SMS or voice communications from us, your telephone number will be used to send you recurring  text and/or voice messages, which may include promotional offers, program updates, and cart reminder messages for items left in your shopping cart. You may opt out at any time by replying STOP to any SMS message you receive from us or by contacting us at compliance@ariat.com.
 

We also use third-party service providers to assist us in operating and improving the Website, including providing integrated chat and webform functionality. If you use these features, these providers may collect any information you choose to provide, as well as technical information collected directly from your browser or device on our behalf. These providers act as our service providers or processors and are contractually restricted from using your personal information except to provide services to us. If you sign up for our Ariat Insider program, we may also collect your birth month/day to send you specific rewards or benefits. You may also voluntarily provide us with certain limited sensitive information about your health if you have an adverse reaction to one of our products. This helps us process your requests. If you apply for a job with us, we collect resumes, education, and employment history. This also includes information about your skills and qualifications for the position. We use this information to evaluate your application.

Information that we collect automatically

When you visit our Website, we collect certain information automatically from your device. In some countries, including the United Kingdom and countries in the European Economic Area (“EEA”), this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically include information such as your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g., country or city-level location) and other technical information. We also collect information about how your device has interacted with our Website, including the pages accessed and links clicked. 

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our analytics purposes and to improve the quality and relevance of our Website to our visitors. Any routing, addressing, and signaling information (such as IP addresses and URL data) is collected as part of standard internet communications necessary to enable communication from you device to our server and to deliver Website content and functionality.  We do not collect this information for the purpose of intercepting private communications unrelated to your interaction with our Website.