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Google Business Profile
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Stand out on Google with a free Business Profile

Take control of how your free Business Profile appears on Google Search and Maps. Personalize your profile with photos, manage customer reviews, and share what makes your business unique to attract new customers.
Create your profile
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Easily connect with customers

Be found when people are searching on Google Maps and Search for businesses just like yours.
Snapshot of a restaurant’s page pulled up on Google Maps.

Show what you offer, from products to services

Let customers make orders and reservations, see what you sell and what’s in stock, or book services you offer — all directly from your profile.

Snapshot of reviews on Google Maps with the business owner responding to a positive comment.

Built trust with reviews

Turn five-star feedback into instant credibility and new lifelong customers. Connect with your community and respond to customer reviews and highlight your 5-star ratings.

Snapshot of the updates tab on a yoga business’s page on Google Maps.

Keep your customers updated

Share up-to-date info about your business, such as your hours and contact information. Add posts to promote special offers, events, and updates to keep customers in the loop.

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Turn online searches into sales

Explore retail features
  • An art supply store’s inventory listed out under “see what’s in store”.

    Get discovered for what you sell

    Attract shoppers searching for the items you carry. Showcase your popular products on your profile to let customers know you have what they need.

  • Screenshot from a store on Google Maps that has an “x” next to in-store shopping, but check marks next to curbside pickup and delivery.

    Offer more ways to shop

    Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.

  • A sweater store shares an update that their winter sale is happening now.

    Turn shoppers into lasting customers

    Make your online presence your second storefront. Share updates on new arrivals, exclusive discounts, and upcoming events. Give shoppers a reason to choose you.

What success looks like

The owner of Laywine looks proudly into the camera in his stationery store.

“33 years ago I opened a store and now I have a store in everybody’s house around the world.”

Laywine’s
Toronto, Ontario

Learn more

Turn online searches into new clients

See all service features
  • A search for “plumber near me” with a result of a plumber’s business profile showing a 4.8 star rating and a link to book.

    Fill your calendar with seamless online booking

    Enable 24/7 online booking directly from your Business Profile. Let clients schedule in-person or virtual appointments at their convenience, without you picking up the phone.

  • Two business profiles show up in search results with buttons to get quotes.

    Win the job with faster quotes

    Respond to quote requests in real-time. By giving customers the info they need sooner. Become the easiest choice while they’re still comparing options.

  • A highlight of the services section on a google business profile with a list of the types of work they offer.

    Showcase your expertise and define your service area

    Define your service areas and specialties. Signal to local customers exactly what you do and where you work — even if you operate without a physical storefront.

What success looks like

Owner of Levy & Co sits in front of a cafe with a mug of coffee.

“Being a new face in the area, Google Business Profile helped introduce my business to the neighborhood”

Syreeta Levy
Founder and owner, Levy & Co

Learn more

Attract more diners and accept food orders

View restaurant features
  • The menu tab on a restaurant’s profile has pictures and names of dishes.

    Share your best dishes and full menu

    Showcase your top dishes with high-quality photos and clear pricing. Help hungry diners discover what you serve before they walk through the door.

  • A reserve button is highlighted on a restaurant’s Google Business Profile.

    Fill your tables with online reservations

    Let customers reserve a table directly from your profile by integrating with booking partners.

  • A restaurant’s business profile shows an online ordering with options to click for pick-up and delivery.

    Accept online orders for takeout or delivery

    Make it easy for customers to order takeout or delivery straight from your Business Profile.

What success looks like

A chef at Belgrave Restaurant looks out of the door into the London neighborhood.

“Thanks to the story we tell in our Google listing, our customers know exactly what to expect from their dining experience.”

Belgrave Restaurant
St John’s Wood, London

Learn more

Performance statistics are specific to this advertiser and individual results may vary.

Gain insights into how customers find your business

Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.