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Google Business Profile
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Stand out on Google with a free Business Profile

Take control of how your free Business Profile appears on Google Search and Maps. Personalize your profile with photos, manage customer reviews, and share what makes your business unique to attract new customers.
Create your profile
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Easily connect with customers

Be found when people are searching on Google Maps and Search for businesses just like yours.
Snapshot of a restaurant’s page pulled up on Google Maps.

Show what you offer, from products to services

Let customers make orders and reservations, see what you sell and what’s in stock, or book services you offer — all directly from your profile.

Snapshot of reviews on Google Maps with the business owner responding to a positive comment.

Built trust with reviews

Turn five-star feedback into instant credibility and new lifelong customers. Connect with your community and respond to customer reviews and highlight your 5-star ratings.

Snapshot of the updates tab on a yoga business’s page on Google Maps.

Keep your customers updated

Share up-to-date info about your business, such as your hours and contact information. Add posts to promote special offers, events, and updates to keep customers in the loop.

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Turn online searches into sales

Explore retail features
  • An art supply store’s inventory listed out under “see what’s in store”.

    Get discovered for what you sell

    Attract shoppers searching for the items you carry. Showcase your popular products on your profile to let customers know you have what they need.

  • Screenshot from a store on Google Maps that has an “x” next to in-store shopping, but check marks next to curbside pickup and delivery.

    Offer more ways to shop

    Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.

  • A sweater store shares an update that their winter sale is happening now.

    Turn shoppers into lasting customers

    Make your online presence your second storefront. Share updates on new arrivals, exclusive discounts, and upcoming events. Give shoppers a reason to choose you.

What success looks like

The owner of Laywine looks proudly into the camera in his stationery store.

“33 years ago I opened a store and now I have a store in everybody’s house around the world.”

Laywine’s
Toronto, Ontario

Learn more

Turn online searches into new clients

See all service features
  • A search for “plumber near me” with a result of a plumber’s business profile showing a 4.8 star rating and a link to book.