{"id":160507,"date":"2026-08-07T21:25:01","date_gmt":"2026-08-07T21:25:01","guid":{"rendered":"https:\/\/www.informatechtarget.com\/?post_type=resource&#038;p=160507"},"modified":"2026-09-18T16:27:51","modified_gmt":"2026-09-18T16:27:51","slug":"mind-the-gap-webinar-series","status":"publish","type":"resource","link":"https:\/\/www.informatechtarget.com\/webinar-event\/mind-the-gap-webinar-series\/","title":{"rendered":"Mind the Gap: Webinar Series"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today&#8217;s buyers&nbsp;are&nbsp;letting AI agents surface the best solutions based on&nbsp;what&nbsp;they&nbsp;deem&nbsp;relevant&nbsp;and trustworthy.&nbsp;This has huge implications for content marketers,&nbsp;but&nbsp;most of us are still running the same content playbooks&nbsp;we&#8217;ve&nbsp;been using for years. Spoiler alert:&nbsp;they&#8217;re&nbsp;not working anymore.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This three-part webinar series from Informa TechTarget is your diagnostic toolkit and content recovery plan rolled into one. We&#8217;ll dig into why your timing is off, why your buyers might forget you immediately after downloading your content, and how in the world your competitors keep winning out on deals by being the &#8220;trusted source&#8221; for both humans and AI.&nbsp;<\/p>\n\n\n\n<div class=\"jsBrightTALKEmbedWrapper\" style=\"width: 100%; height: max-content; position: relative; background: #ffffff;\"><script class=\"jsBrightTALKEmbedConfig\" type=\"application\/json\">{\"seriesId\":\"8206\",\"language\":\"en-US\",\"environment\":\"prod\",\"displayMode\":\"seriesList\",\"height\":\"2000\"}<\/script><script src=\"https:\/\/www.brighttalk.com\/clients\/js\/player-embed\/player-embed.js\" class=\"jsBrightTALKEmbed\"><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s buyers&nbsp;are&nbsp;letting AI agents surface the best solutions based on&nbsp;what&nbsp;they&nbsp;deem&nbsp;relevant&nbsp;and trustworthy.&nbsp;This has huge implications for content marketers,&nbsp;but&nbsp;most of us are still running the same content playbooks&nbsp;we&#8217;ve&nbsp;been using for years. Spoiler [&#8230;]<\/p>\n","protected":false},"author":74,"featured_media":160580,"parent":0,"template":"template-campaign-resource.php","meta":{"_yoast_wpseo_metadesc":"Discover why traditional content marketing fails with AI-driven buyers. 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