Highwire

As companies move quickly to communicate their AI ambitions, the pressure to back those claims with evidence is only growing. In this article for PRovoke Media our CEO, Michael O'Brien, shares his perspective on the role marketing and communications leaders can play in making sure AI promises are grounded in evidence, setting clear expectations, and helping organizations communicate transparently when AI falls short. Check out the full article here:

As client expectations evolve, professional services firms have an opportunity to rethink how they package and communicate their expertise. In her latest article for O’Dwyer’s, Keri Toomey explores how clearer offerings, defined outcomes, and a more product-minded approach can help firms make their expertise easier for buyers to understand, evaluate, and engage with. Read more on what this shift means for marketing and communications teams.

Strong leadership shapes how organizations move their mission forward, from the culture they build to the accountability and structures that support long-term impact. Check out our latest episode of The Better Angle with Tom Jones, EVP & COO of Women's World Banking, who joins Cortney Stapleton for a thoughtful conversation on leading across cultures, building engaged boards, and balancing mission with strong business outcomes.

Building public trust can be just as critical to the success of an energy project as the infrastructure itself. At our recent energy panel during Climate Week in New York, communications leaders came together to discuss what it takes to build community trust, navigate misinformation, and keep critical energy projects moving forward. A key theme throughout the conversation was that trust starts early and is strengthened through transparency, meaningful community engagement, and clear communication around complex energy issues. Read the key takeaways from the conversation in our latest blog, Building Trust to Power Progress: 6 Takeaways from Highwire's Energy Leaders Panel: https://hubs.li/Q04yBCgr0

Welcome to the team, Konajilo Luseni Barrasso and Nyla Saleh. We're so glad you're here!

We’re thrilled to introduce Nyla Saleh, who joins Highwire as EVP, Executive Client Partner! Nyla brings more than 2 decades of brand and communications experience, with a track record helping global companies turn brand ambition into measurable business impact through brand strategy, reputation, and integrated marketing and communications. She joins us from a global communications agency where she served as a Brand Practice and North American retail sector leader, partnering with some of the country's largest retail brands during major moments of growth and change. She began her career working across corporate and technology clients. At Highwire, Nyla will help clients connect creativity to business strategy through earned-first, integrated programs grounded in audience insight and AI-powered intelligence, strengthening brand visibility and driving meaningful growth. We’re excited to have her expertise and leadership at Highwire. Welcome to the team, Nyla! https://hubs.li/Q04y8nZS0

Tomorrow is the day! Last chance to grab your seat! On September 23, Highwire is bringing together Ashley Kang of Grid United, Katie Lau of AES and Tammy Kramer of SHINE Technologies for an in-person panel discussion moderated by david roberts, host of Volts, on building trust and keeping critical energy projects moving forward. Across the country, solar farms are stalling, transmission lines are being rerouted, and utility-scale projects are being shelved due to community misinformation. As misinformation shapes how communities understand and respond to energy development, communications leaders have an increasingly important role to play. What we'll cover: → Real strategies leaders are using today to prevent project delays → Ways to counter misinformation across fragmented platforms → How early community engagement outperforms reactive crisis response 📍 New York | September 23 | 5:00–7:00 p.m. Seats are filling up! Space is limited and registrations require approval. Register now: https://hubs.li/Q04y2lbX0

🚨 We’re one week away!  On September 23, Highwire is bringing together Ashley Kang of Grid United, Katie Lau of AES and Tammy Kramer of SHINE Technologies for an in-person panel discussion moderated by david roberts, host of Volts, on building trust and keeping critical energy projects moving forward. Across the country, solar farms are stalling, transmission lines are being rerouted, and utility-scale projects are being shelved due to community misinformation. As misinformation shapes how communities understand and respond to energy development, communications leaders have an increasingly important role to play. What we'll cover → Real strategies leaders are using today to prevent project delays → Ways to counter misinformation across fragmented platforms → How early community engagement outperforms reactive crisis response 📍 New York | September 23 | 5:00–7:00 p.m. Seats are filling up! Space is limited and registrations require approval. Register now: https://hubs.li/Q04xG41f0

On September 23, Highwire is bringing together Ashley Kang of Grid United, Katie Lau of AES and Tammy Kramer of SHINE Technologies for an in-person panel discussion moderated by david roberts, host of Volts, on building trust and keeping critical energy projects moving forward. Across the country, solar farms are stalling, transmission lines are being rerouted, and utility-scale projects are being shelved due to community misinformation. As misinformation shapes how communities understand and respond to energy development, communications leaders have an increasingly important role to play. What we'll cover - Real strategies leaders are using today to prevent project delays - Ways to counter misinformation across fragmented platforms - How early community engagement outperforms reactive crisis response 📍 New York | September 23 | 5:00–7:00 p.m. Seats are limited and registrations require approval. Register now: https://hubs.li/Q04xbyWn0

Highwire has been named to the 2027 PRNEWS Agency Elite Top 120! This one belongs to the 250+ people who spent the year making Highwire an invaluable partner to the leaders building, defending, and growing the most consequential brands in the world. They combined two firms into one, deepened their expertise across sectors, and put our proprietary AI suite, Acro, in clients' hands, all while they kept every program moving at full speed. Credit where it belongs. Congratulations to everyone on the list — let’s raise a glass together in New York on October 6. https://hubs.li/Q04x5xf40  #AgencyEliteTop120 #PRNEWSAwards