Creating Seamless Customer Onboarding

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  • View profile for Vitaly Friedman
    Vitaly Friedman Vitaly Friedman is an Influencer

    Practical insights for better UX • Running “Measure UX” and “Design Patterns For AI” • Founder of SmashingMag • Speaker • Loves writing, checklists and running workshops on UX. 🍣

    233,507 followers

    🎢 Onboarding UX Playbook (+ Decision Trees). Practical techniques for better onboarding UX, design patterns, kits and Figma templates — on mobile and desktop. 🚫 Users often skip tutorials/walkthroughs entirely. 🚫 Never block the UI with full-page onboarding modals. 🚫 Avoid long multi-step tutorials with 5+ steps. ✅ Ask customers what goals they are trying to achieve. ✅ Allow users to hide walkthroughs and restore them later. ✅ Focus on bringing users to first success moments fast. ✅ Structure your onboarding suggestions in bite-sized chunks. ✅ Explain features when users slow down or make mistakes. ✅ Show features when users lose time with repetitive tasks. ✅ Prevent failure with an early warning system for new users. ✅ Collapsible checklists work well for onboarding. ✅ Personalized onboarding works even better. ✅ Design sets of filters, templates and empty states. ✅ Show starter kits based on user’s profile and interests. ✅ Consider short video guides and email drip campaigns. Good onboarding can’t be generic. It has to be relevant and valuable. Define your user segments first. Design a set of presets to help them get to success moments faster. Think of the questions you need to ask to customize their experience. Think about filters and presets they might need. Onboarding tutorials often appear once and get instantly dismissed, nowhere to be found again. Allow users to find them when they need it. Bring them up when users slow down or make mistakes. And test the discoverability of your features continuously. If a feature is obvious, you might not need to explain it at all. And if it isn’t, perhaps onboarding won’t solve this problem either. Useful resources: How to Choose Onboarding Methods and Components, by NewsKit 👍 Methods: https://lnkd.in/eWn5FPWA Decision Tree: https://lnkd.in/e8TmMDFf Design Patterns: https://lnkd.in/ed7HjzkW Onboarding UX Playbook, by Eleana Gkogka https://lnkd.in/edcDfMFG Complete Onboarding UX Guide (free eBook), by Intercom https://lnkd.in/eAxT6ZM4 User Onboarding Best Practices, by Taras Bakusevych https://lnkd.in/eRwr2tEc Guide to Onboarding, by Phil Byrne https://lnkd.in/esEavgw7 How Spotify Organizes Onboarding in Figma, by Barton Smith, Cliona O'Sullivan https://lnkd.in/ei434tqq Mobile Onboarding Wireframe Flows (Figma template) https://lnkd.in/ekhzWFJz UX Onboarding Patterns, by Eve Weinberg https://lnkd.in/e7_M4kDv #ux #design

  • View profile for Markus Rentsch

    I help CSMs to make their work visible and their impact impossible to ignore.

    56,176 followers

    The #1 misconception about Customer Onboarding: It is not a process. It is an outcome. Running it like a process is exactly why so many customers never fully adopt the product no matter how great the onboarding felt. Here is what running it like a process looks like: ⛔️ A checklist of generic items with boxes to tick ⛔️ A product walkthrough disguised up as onboarding ⛔️ A timeline built around your schedule and not the customer's goals ⛔️ Success defined as "onboarding complete" and not "customer achieved first value" ⛔️ An end date that arrives whether the customer is ready or not All of these version feel like customer onboarding. But none of them guarantees the customer succeeds. A customer who finishes onboarding without achieving their first meaningful outcome is not onboarded. It's churn that becomes visible after 12 months but started 9+ months before. Here is what successful onboarding looks like: ✅ Start with the goal - what specific outcome does the customer need to hit before onboarding is complete? ✅ Identify the capability gaps - what do they currently lack that is stopping them from getting there? ✅ Build the enablement around closing those gaps, not around showing features ✅ Measure progress against the outcome, not against the checklist ✅ End onboarding when the customer hits the milestone, not when the calendar says so The customer onboarding needs to answer one question: "Did the customer achieve the outcome that proves the product is worth keeping?" Are you still treating your customer onboarding as a process? PS: Build the skills and knowledge to nail customer onboarding --> https://lnkd.in/dar3mbHa