Advertising viewability rates worldwide in 2nd half 2022, by region

Ad viewability rates worldwide 2022, by region

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Last update: May 15, 2023

Region: Worldwide

Survey time period: H2 2022

In the second half of 2022, the global viewability rate of digital ads stood at percent, meaning almost percent of display ads (banner and video) were in view in the measured period. The share was the lowest in the Asia-Pacific region, where it stood at percent.

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