According to a survey in the second quarter of 2025, percent of Filipino internet users aged 16 and above watched music videos each week. In addition, comedy or viral videos, as well as influencer videos and vlogs, were among the most popular types of video content consumed by Filipinos on a weekly basis.
Consumption of influencer videos and vlogs
Aside from music videos and viral videos, influencer videos and vlogs emerged as one of the most consumed video content in the Philippines in 2025. In fact, according to a global survey for the second quarter of 2025, the Philippines had the second-highest share of internet users watching vlogs in the past week. Three of the most subscribed YouTube channels in the Philippines were vloggers, and the list may continue to expand as content creation has proven to be a very lucrative career.
YouTube in the Philippines
The dominance of the global video streaming platform, YouTube, was significantly felt among the Filipino audience. As of October 2025, the Philippines had among the highest YouTube users globally, with India taking the lead. On average, Filipinos spent about 25 hours each month on the YouTube mobile app in November 2024.