Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023

Around two in three Japanese online shoppers encountered a situation in which they were unsure of the keywords to enter when looking for a product on e-commerce sites, as revealed in a survey conducted in February 2023. The leading reason for encountering such a situation was when they did not know the product name, with **** percent of respondents naming such an occurrence. The second common trigger, named by around ** percent of respondents, was being unable to think of a keyword for the search query.