Frequency of purchasing a smartphone in South Korea as of October 2024

Frequency of purchasing a smartphone South Korea 2024

Last update: Apr 29, 2025

Region: Korea, Republic of

Survey time period: October 10 to 30, 2024

In October 2024, around percent of respondents to a survey from Rakuten Insight in South Korea regarding smartphone purchases answered that they bought a smartphone every three to five years. Less than one percent purchased a smartphone annually.

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Likelihood to purchase smartphone brand in South Korea as of October 2024