Share of people shopping on individual online stores in Japan as of November 2024, by age and gender

According to a survey conducted in November 2024 in Japan, the majority of respondents did not shop in online stores. Standalone stores were unable to keep up with the popularity of marketplace platforms, with only around ******* of men and women in their thirties and forties having placed orders on store sites.

Men aged 60 to 69 years were the consumer group with the highest share of shoppers, with  **** percent of respondents in that age group having used online stores as a means for mail-order purchases.