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Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2024, by region

DOOH ad spend as a share of total outdoor ad expenditures worldwide 2024, by region

Last update: May 6, 2026

Region: Worldwide

Statista Research Department

Survey time period: 2024

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  1. Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2024
  2. Distribution of digital out-of-home (DOOH) advertising revenue worldwide in 2024, by region
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  16. Programmatic spending as a percentage of digital out-of-home (DOOH) advertising spending in the United States from 2019 to 2029
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  18. Digital out-of-home (DOOH) advertising worldwide – statistics & facts
  19. Digital out-of-home (DOOH) advertising spending in the United States from 2019 to 2026 (in billion U.S. dollars)
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  21. Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025
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  23. Outdoor advertising spending as a percentage of total ad spend in Japan from 2015 to 2025
  24. Digital out-of-home (DOOH) advertising revenue in the United States from 2023 to 2025 (in billion U.S. dollars)
  25. Share of digital in out-of-home advertising revenue in Australia from 2012 to 2017
  26. Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 to 2025, by type
  27. Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2025
  28. Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022
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  33. Out-of-Home Advertising: market data & analysis
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  35. Out-of-home (OOH) advertising in the United States – statistics & facts
  36. Digital out-of-home (DOOH) advertising in Europe – statistics & facts
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