Digital buyer penetration in Middle East and Africa from 2014 to 2019

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Release date

February 2016

Region

Africa, MENA

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.

Citation formats

Middle East and Africa: digital buyer penetration 2014-2019

Published by Statista Research Department, Feb 24, 2016
This statistic gives information on the digital buyer penetration in Middle East and Africa from 2014 to 2019. In 2015, ** percent of internet users in Middle East and Africa had purchased products online. In 2018, this figure is expected to grow to ** percent.
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