In 2025, Google remained the world's most valuable media brand, with an estimated brand value of nearly billion U.S. dollars. TikTok/Douyin took second place, with a brand value of almost billion dollars. The Chinese short-form video platform stood ahead of Facebook.
TikTok: A global social media marketing sensation
Initially, many thought TikTok was just a fad, a craze that would soon fade away. However, the platform has proven to be a powerhouse of social media. As of October 2025, the digital playground owned by Beijing-based tech company ByteDance was one of themost popular social media networks worldwide, with about billion monthly active users. This popularity has made TikTok attractive for brands to reach and engage with potential customers. In fact, TikTok was one of the leading social media platforms among marketers worldwide. Around percent used the network to promote their brands, products, or services.
Most valuable brand worldwide
Brand value is a term marketers use to describe a brand's worth. In 2026, Apple was thehighest-valued brand worldwide. The company had an estimated brand value of over billion dollars.