Newspaper Die Zeit generated advertising revenue of around million euros in 2025, making it the consumer magazine with the highest advertising revenues in Germany. In second and third place were Stern and prisma Süd with advertising revenues of around million and million euros, respectively.
What does the ranking of total revenues for consumer magazines look like?
Looking at the total revenues of consumer magazines paints a slightly different picture: the news magazine Der Spiegel generated revenue of around million euros in 2019 and was, ahead of Stern and the women's magazine Bunte, the consumer magazine with the highest revenue in Germany.
Development forecasts for the magazine industry
The advertising revenues of consumer magazines in Germany have fallen sharply. PricewaterhouseCoopers (PwC) forecasts a further decline in revenues to around million euros by 2029. The outlook for total revenues in the magazine market offers little reason for optimism either: revenues did recover slightly to around billion euros in 2022 after the COVID-19 downturn, but the trend is negative. For comparison: in 2007 total revenues were around billion euros.