Social media advertising spending in Europe in 2024 and 2025 (in billion euros)

Social media ad spending in Europe 2024-2025

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Last update: Aug 6, 2026

Region: Europe

Survey time period: 2024 and 2025

In 2025, social media advertising spending in Europe reached billion euros. A year earlier, it stood at billion euros. Each value displayed is based on data in constant euros for the respective year.

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