Advertising in Europe

Statistics report on the advertising market in Europe

The study features the latest data on the advertising industry in Europe. It provides an overview of the segments before delving into the region's digital subsegment and its largest markets by ad spending. The report includes statistics on advertising in key European markets: in the United Kingdom, Germany, and France.

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Table of contents

Overview

7
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Basic Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2026
  • Premium Statistic Advertising spending in selected countries in Europe 2025-2028
  • Premium Forecast Largest advertising markets in Europe 2026
  • Basic Statistic Fastest-growing advertising markets in Europe 2026
  • Basic Statistic Most effective advertising markets in Europe 2025
  • Premium Statistic Most effective advertisers in Europe 2025

Digital overview

4
  • Premium Statistic Digital ad spending in Europe 2006-2025
  • Premium Statistic Digital ad spend in Europe 2025, by format
  • Premium Statistic Digital ad spending in Europe 2025, by country
  • Premium Statistic Change in digital ad spending in Europe 2025, by country

Segments

4
  • Premium Statistic Linear TV ad spending in Europe 2017-2030, by segment
  • Premium Forecast Traditional radio ad spending in Central and Eastern Europe 2017-2030
  • Premium Forecast Traditional OOH ad spending in Central and Eastern Europe 2017-2030
  • Premium Statistic Search advertising spending in Europe 2017-2030, by device

United Kingdom

5
  • Premium Statistic Advertising expenditure in the UK 2023-2025, by medium
  • Basic Statistic Advertising spending growth in the UK 2019-2026, by medium
  • Premium Statistic Main channels of new brand discovery in the UK 2025
  • Premium Forecast Non-digital advertising touchpoints in the UK 2025
  • Premium Forecast Digital advertising touchpoints in the UK 2025

Germany

5
  • Premium Statistic Ad spending in Germany 2014-2025
  • Premium Statistic Ad spend growth in Germany 2025, by medium
  • Premium Statistic Main channels of new brand discovery in Germany 2025
  • Premium Forecast Non-digital advertising touchpoints in Germany 2025
  • Premium Forecast Digital advertising touchpoints in Germany 2025

France

5
  • Premium Statistic Ad spending of traditional & digital media France 2018-2025
  • Premium Statistic Advertising investments in France 2025, by medium
  • Premium Statistic Main channels of new brand discovery in France 2025
  • Premium Forecast Non-digital advertising touchpoints in France 2025
  • Premium Forecast Digital advertising touchpoints in France 2025

Special focus

6
  • Premium Forecast Programmatic advertising market value in Europe 2017-2030
  • Premium Forecast DOOH ad spending in Europe 2017-2031
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Statistic Influencer advertising spending in Europe 2017-2031
  • Premium Statistic Digital retail media ad spending in Europe 2024-2025
  • Premium Statistic CTV ad views growth in Europe 2023-2025
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