Online shops: carrefour.es in Spain 2022 Brand Report
Consumer Insights report
One of the top three leading online shops in Spain, carrefour.es draws consumers from towns, rural, and urban communities of the Southern European country. Many of the e-commerce platform’s users find customer reviews on the internet very helpful. Music, travel, and reading or writing are some of the most common hobbies among carrefour.es consumers in Spain.
This Brand Report features exclusive insights about carrefour.es in the Spanish e-commerce market.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of February 2022.
Topics include
- Customers' demographic profile
- Customer lifestyle
- Marketing touchpoints
Table of contents
- Description
- Content
- Tables
Within the charts of this report, you will be able to benchmark the results for customers of carrefour.es in Spain against all other consumers in the same category (in this case online shops), and the overall onliners in Spain.
Online shops
An online shop is a website or an app where customers can purchase products online. Analyses in this report are based on respondents' answers to the question "Which of these online shops have you bought something from in the past 12 months?".
Overview
- Introduction
- Key findings
carrefour.es Customers' Demographic Profile
- Brand usage
- General demographics
- Life stages
- Income
- Household classification
- Type of community
carrefour.es Customers' Lifestyle
- Attitudes
- Hobbies & Interests
- Attitudes towards innovation
- Life values
carrefour.es Customers' Marketing Touchpoints
- Internet usage by device
- Social media usage
- Media usage
- Advertising touchpoints
Appendix
- Global Consumer Survey
- Methodology
- Authors
Demographic Profile
- Top 10 most used online shops in Spain
- Gender
- Age
- Household size
- Community
- Age of consumers in Spain
- Share of consumers in Spain in the low, middle and high thirds of monthly household gross income
- Type of households in which consumers in Spain live
- Communities in Spain where consumers live
Customer Lifestyle
- Agreement with statements in Spain
- Top 10 hobbies and interests of carrefour.es customers in Spain
- Agreement with statements on innovation by consumers in Spain
- Most important aspects of life for consumers in Spain
Marketing Touchpoints
- Type of device consumers in Spain use regularly to access the internet
- Social media activities in Spain by type
- Type of media, consumers in Spain have been using in the past 4 weeks
- Top 10 places where carrefour.es customers in Spain have seen adverts in the past 4 weeks
