Online shops: otto.de shoppers in Germany

Consumer Insights report

This report offers the reader a comprehensive overview of otto.de shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark otto.de shoppers in Germany (''brand users'') against German online shoppers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: otto.de shoppers in Germany

  • otto.de is more popular among Millennials than other online shops
  • There is a fairly even split of male and female otto.de shoppers
  • otto.de has a larger share of shoppers with a high income than other online shops
  • otto.de shoppers are more likely to live in large cities than online shoppers in general
  • An honest and respectable life is more important to otto.de shoppers than to other online shoppers

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