Online payment: Skrill users in Italy

Within the charts of this report, you will be able to benchmark the results for customers of Skrill in Italy against all other consumers in the same category (in this case online payment), and the overall onliners in Italy.

Online payment services
Online payment services facilitate the acceptance of electronic payments for online purchases. Analyses in this report are based on respondents' answers to the question "Which online payment services have you used in the past 12 months?".

Overview

• Introduction

• Brand usage
• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Innovation

• Attitudes towards the corresponding industry
• Challenges facing the country
• Politics

• Internet usage by device
• Social media usage
• Media usage

• Global Consumer Survey
• Authors

Demographic Profile

• Top 10 most used online payment services in Italy
• Gender
• Age
• Household size
• Community
• Age of consumers in Italy
• Share of consumers in Italy in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Italy live
• Communities in Italy where consumers live

• Agreement with statements in Italy
• Top 10 hobbies and interests of Skrill customers in Italy
• Agreement with statements on innovation by consumers in Italy
• Most important aspects of life for consumers in Italy

• Type of device consumers in Italy use regularly to access the internet
• Social media activities in Italy by type
• Type of media, consumers in Italy have been using in the past 4 weeks
• Top 10 places where Skrill customers in Italy have seen adverts in the past 4 weeks