TV subscriptions: Sky customers in Austria

Consumer Insights report

This report offers the reader a comprehensive overview of Sky customers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sky customers in Austria (''brand users'') against Austrian pay TV subscribers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on tV subscriptions: Sky customers in Austria

  • 33% of Sky customers are Millennials
  • Sky has more male than female customers
  • Just like pay TV subscribers in general, Sky customers are relatively unlikely to have a low income
  • Sky customers are more likely to live in rural communities than pay TV subscribers in general
  • A happy relationship is more important to Sky customers than to other pay TV subscribers

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