A. Guttmann
Research Lead covering media
Streaming services advertising in the United States - statistics & facts
Streaming changed the game for media consumption over the past decades; now advertising is changing that game. The landscape of streaming services in the United States has experienced a transformative shift, with the rise of ad-supported models, particularly in the realms of over-the-top (OTT) advertising, podcasting, and free ad-supported streaming TV (FAST), challenging traditional advertising strategies and reshaping consumer preferences. OTT advertising is emerging as a prominent and increasingly preferred solution for advertisers. In 2023, OTT TV and video revenue was forecast to reach 74 billion U.S. dollars in the U.S. On the audio side, music streaming revenue has increased greatly, growing from 1.9 billion dollars in 2014 to 14.4 billion in 2023. When streaming services first entered the market, a key attraction was the removal of the ad experience. This reshaped the media industry and provided consumers with an entirely new, on-demand experience. However, streaming companies are now integrating ads into their products in their quest to increase revenue.
