Global social media trends - statistics & facts

Media usage in an online minute 2024

Media usage in an internet minute as of December 2024

Average daily time spent on social media worldwide 2012-2025

Daily time spent on social networking by internet users worldwide from 2012 to 2025 (in minutes)

News sources most accessed on social media worldwide 2025, by network

Sources of news paid most attention to among social media news users worldwide as of February 2025, by network

Number of social media users in the United States 2000-2040

Number of social media users in the United States from 2000 to 2040 (in millions)

Most well-known social networks in the United States 2024

Leading social networks ranked by brand awareness in the United States in 2024

Market size of AI worldwide 2020-2032

Market size of AI worldwide from 2020 to 2032 (in billion U.S. dollars)

Perceived impact of AI on work among social media creators worldwide 2025

Perceived impact of artificial intelligence (AI) on work among social media creators worldwide as of April 2025

Global marketers on generative AI benefits for social media marketing 2024

Leading benefits of using generative AI for social media marketing worldwide as of May 2024

Global marketers on AI generated social media content labels 2024

Global marketers opinions on labeling AI generated content on social media as of May 2024

UK: reactions to seeing AI generated content on social media 2024

Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024

UK: digitally-altered and AI generated content and online misinformation 2024

Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024

Share of U.S. consumers using TikTok as a search engine 2026

Share of consumers in who have used TikTok as a search engine in the United States 2026

Share of U.S. consumers using TikTok as a search engine 2026, by generation

Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation

U.S. adults preferred methods for online search 2024

Online search methods used by adults in the United States in April 2024

U.S. adults using social media for online search first 2024, by generation

Share of adults in the United States using social media as first option for online search in April 2024, by generation

U.S. most popular search topics among Gen Z on selected platforms 2024

Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024

Biggest revenue source of leading tech companies 2025

Biggest revenue source of leading online and tech companies in most recently reported quarter ending March 2025

Revenue per employee of leading tech companies 2024

Revenue per employee of selected tech and internet companies in 2024 (in million U.S. dollars)

Tech layoffs worldwide 2024-2025, by industry

Number of tech employees laid off worldwide from 2024 as of October 28, 2025, by industry

Tech layoffs worldwide quarterly 2020-2026

Number of tech employees laid off worldwide from 1st quarter 2020 to 2nd quarter 2026

Biggest tech layoffs worldwide 2022-2026, by number of employees laid off

Largest tech layoffs worldwide from November 9, 2022, to June 23, 2026, by company and number of employees laid off

Global Bluesky users 2025

Number of Bluesky users worldwide as of October 2025 (in millions)

Bluesky downloads worldwide 2023-2026

Number of Bluesky downloads worldwide from February 2023 to July 2026

Bluesky: global users 65+, by age group

Distribution of Bluesky visitors worldwide as of May 2026, by age group

Mastodon monthly downloads worldwide 2021-2026

Number of Mastodon downloads worldwide from July 2021 to March 2026

Mastodon users 2025, by age group

Share of Mastodon users as of February 2025, by age group

Members of U.S. Congress X/Twitter posts 2024, by party

Share of posts on X (formerly Twitter) from members of United States Congress between January 1 to November 30 2024, by party

Posts on X/Twitter by members of U.S. Congress 2021-2024

Number of posts on X (formerly Twitter) by members of the United States Congress from 2021 to 2024

Hashtags used on X among members of U.S. Congress 2024

Trending hashtags used on X (formerly Twitter) among members of United States Congress between January to November 2024

X posts published by President Biden 2024

Number of X (Twitter) posts published by President Biden between January and November 2024

Political and election news source use in the U.S. 2024, by age group

Most used sources of political and election news in the United States as of April 2024, by age group

Views on importance of communication channels for presidential candidates U.S. 2024

Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024

U.S. adults politically active on social networks 2023

Share of social media users in the United States who have taken part in online political activism in the past year as of May 2023

U.S. online political activism by generation 2023

Share of adults who have participated in various political activities online in the United States in 2023, by generation

U.S. adults on positive aspects of online activism 2023, by ethnicity

Share of social media users in the United States on positive aspects of online activism as of May 2023, by ethnicity

U.S. adults on negative aspects of online activism 2023, by ethnicity

Share of social media users in the United States on negative aspects of online activism as of May 2023, by ethnicity

Tweets including #BlackLivesMatter 2013-2023, by stance

Share of public tweets using the #BlackLivesMatter hashtag from July 2013 to March 2023, by stance

Retweets of posts including #BlackLivesMatter 2013-2023, by stance

Average number of retweets for Twitter posts using the #BlackLivesMatter hashtag from July 2013 to March 2023, by stance