Building the future of AI, together
Our brand embodies progress, openness, and excellence — values that define Ultralytics and drive our mission in AI and computer vision. These guidelines ensure a unified identity, shaping how the world sees Ultralytics.
Logos
Select a logo, or download the full logo pack.
Ultralytics logotype
Ultralytics logomark
Logo meaning
Our mark expresses progress, openness, and the optical clarity of computer vision.
Logo construction
Each curve and proportion is built on a precise grid for consistent reproduction at every scale.
Logo on light background
On white or light backgrounds, use the primary dark-blue logo to maintain visual clarity.
Logo on dark background
On dark backgrounds, switch to the white logo to preserve contrast and legibility.
Spacing and sizing
The safe zone surrounding the logo ensures its visibility and impact in any composition.
Readability
Ensure a 3.5:1 contrast ratio for logos on backgrounds. Check contrast here.
Accepted
Prohibited
Brand and product name usage
Ensure consistent use of naming. Avoid modifying, shortening, or distorting brand and product names.
- Use "Ultralytics YOLO26" for the first mention, then "YOLO26" thereafter.
- Capitalize all letters in YOLO.
- Do not use a space between YOLO and the version — "YOLO26", not "YOLO 26".
- Use a lowercase "v" in Ultralytics YOLOv5 and Ultralytics YOLOv8.
- Do not use "YOLOv26" with "v" — Ultralytics simplified the naming.
- Don't alter, shorten, or stylize the brand or product names.
Ultralytics colors
Use Ultralytics colors for all marketing materials. Keep combinations complementary and accessible.
Primary colors
Dark Blue
- HEX
- #111F68
- RGB
- 17 / 31 / 104
- CMYK
- 83 / 70 / 0 / 59
- PMS
- 2756 C
Bright Blue
- HEX
- #042AFF
- RGB
- 4 / 42 / 255
- CMYK
- 98 / 84 / 0 / 0
- PMS
- 2728 C
Neon Yellow
- HEX
- #E1FF25
- RGB
- 225 / 255 / 37
- CMYK
- 12 / 0 / 85 / 0
- PMS
- 387 C
Neon Pink
- HEX
- #FF64DA
- RGB
- 255 / 100 / 218
- CMYK
- 0 / 61 / 15 / 0
- PMS
- 231 C
Light Grey
- HEX
- #F3F3F3
- RGB
- 243 / 243 / 243
- CMYK
- 0 / 0 / 0 / 5
- PMS
- 663 C
White
- HEX
- #FFFFFF
- RGB
- 255 / 255 / 255
- CMYK
- 0 / 0 / 0 / 0
Secondary colors
Aqua Blue
- HEX
- #00FFFF
- RGB
- 0 / 255 / 255
- CMYK
- 100 / 0 / 0 / 0
- PMS
- 311 C
Light Blue
- HEX
- #ACF9FF
- RGB
- 172 / 249 / 255
- CMYK
- 33 / 2 / 0 / 0
- PMS
- 290 C
Neon Green
- HEX
- #76FFD6
- RGB
- 118 / 255 / 214
- CMYK
- 54 / 0 / 16 / 0
- PMS
- 3245 C
Grey
- HEX
- #CCCCCC
- RGB
- 204 / 204 / 204
- CMYK
- 0 / 0 / 0 / 20
- PMS
- 427 C
Dark Grey
- HEX
- #9E9E9E
- RGB
- 158 / 158 / 158
- CMYK
- 0 / 0 / 0 / 38
- PMS
- 422 C
Backgrounds & banners
Universal banners sized for every channel. Combine with brand colors aqua blue, bright blue, and neon pink.
Brand background color
Ultralytics gradient
Aqua Blue
- HEX
- #00FFFF
- RGB
- 0 / 255 / 255
- CMYK
- 100 / 0 / 0 / 0
- PMS
- 311 C
Bright Blue
- HEX
- #042AFF
- RGB
- 4 / 42 / 255
- CMYK
- 98 / 84 / 0 / 0
- PMS
- 2728 C
Neon Pink
- HEX
- #FF64DA
- RGB
- 255 / 100 / 218
- CMYK
- 0 / 61 / 15 / 0
- PMS
- 231 C
Typeface
Archivo is the official corporate Ultralytics font.
Archivo
Official corporate Ultralytics font
- HeadingBold 72px / line-height 116%
- Text — LargeRegular 24px
- Text — MediumRegular 18px
- Text — RegularRegular 16px
- Text — SmallRegular 14px
Iconography
Two complementary styles — stroke for editorial contexts, fill for UI affordances.
Imagery
Our imagery highlights Ultralytics' real world impact
Authentic
Real stories, no stock. Natural moments that feel true
