Updated: Jul 30
Editor's note: This blog includes additional reporting by Margaret Andersen. Margaret is a hybrid graphic designer/journalist based in Los Angeles.
Whether you’re an aspiring web designer or a creative professional studying how to make a website that stands out—staying on top of web design trends can help your brand make an impact online.
“As a designer, you really need to look out for cultural references, and not only in terms of web design," says Yiftach Koronio, Wix’s head of Social. “Culture affects design trends across platforms—whether it's fashion or website design, UX or UI.”
Overall, this year we expect nostalgia and nature to influence web design in creative ways and further blur the boundary between physical and digital mediums. In many ways, Gen Z’s feelings will win out above the preferences of its predecessors, pushing aside Millennial minimalism for more dramatic, pop-culture infused website design. Continue reading for a closer look at the web design trends that are popping up on our radar.
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Web design trends of 2026
Just a caveat before we begin: The design teams at Wix work hard to make sure our Editor is equipped with most of these elements so you can integrate this year’s over-the-top trends when you design a website. However, you'll still need to do some work to ensure your site sticks to its brand identity and facilitates a strong user experience.
While Wix offers industry-leading performance at the core of every site, too much high-density content can still affect page load speed. Make sure you follow image and media optimization best practices (as well as website design best practices) to make sure your site not only looks trendy, but functions its best. It's additionally worth studying web design statistics, the top conversion mistakes made on websites and the relationship between website design and SEO.
Without further ado, here are the biggest web design trends for this year (and learn about UX design trends too):
Read also: How to design a website with AI or 10 high-end website design tips (feat. advice from an art director)
01. Nature distilled
In 2025, designers brought a touch of warmth and humanity to the digital landscape through handmade illustrations and handwriting fonts. In 2026, the trend will evolve into the “nature distilled” aesthetic, featuring palettes that celebrate the muted, earthy tones of skin, wood and soil, emphasizing a subtle sophistication that still brings warmth to our screens. Just look at the Pantone Color of the Year 2026: PANTONE 11-4201 Cloud Dancer.
Gormley & Gamble's site, which uses neutral tones to create a sleek yet grounded visual identity, evokes a sense of calm and authenticity. The UK-based womenswear-only tailor also uses earthy shades to reflect its commitment to sustainability.
Tap into the trend
Earthy palettes and organic typography: Use muted, natural tones like clay, soil and wood, paired with handwritten or typewriter-style fonts for a grounded yet warm aesthetic.
Subtle textures and minimalism: Incorporate textures inspired by paper, stone or wood grain and embrace clean, uncluttered layouts.
Human connection through visuals: Use storytelling-focused imagery, natural lighting and imperfect elements to foster an emotional, relatable experience.
02. Tactile maximalism
It seems designers and brands are trying on a new “more is more”-inspired style after a period of quiet minimalism.
This modern web design trend puts a lot of information in one place: think symmetrical screens cleanly divided into balanced sections, but instead of delicate and minimalist design within those neat compartments, you’ll see asymmetrical elements, bright and strong typography, powerful colors, plus intense textures and vigorous movement. “Each one of the sections of the screen will be like a TV show, concert or a psychedelic trip of its own,” says Adi Huri, head of product and creative director of Wix's Wow! department.
From the looks of it, brands are aiming for overstimulation to snap us out of the monotonous drudgery of the past few years. Take Dopple Press' site as an example. The printing studio uses bright and unapologetic branding, alongside delightful animations to capture (and keep) your attention.
Tap into the trend
Incorporate tactile 3D elements: Use sculptural typography, textured surfaces and dynamic layering to create a sense of depth and touchable realism.
Animate to mimic the physical world: Add subtle website animations like pressable buttons, reactive textures, or scrolls that feel alive to enhance interactivity.
Blend playfulness with functionality: Combine whimsical 3D features (e.g., rotating hero images or inflatable visuals) with clean, structured layouts for a balanced user experience.