Wix Features
Explore all the features you need to create your website and grow online.
Customize the design and layout of your site for a seamless mobile experience.
Draw attention to where you want it most by adding dozens of animation effects to your site.
Crop your images however you want, whether it's manually, by shape, or by ratio.
Edit and enhance your images with a large selection of filter options.
Showcase videos in a unique way. Edit the design of the box and 'play' button, add overlays and more, to make your videos really pop.
Upload and use your own fonts so that your site fully matches the vibe of your brand.
Create eye-catching backgrounds for elements on your site using gradients.
Add videos with a transparent background made by leading designers or upload your own.
Choose from 900+ pro-designed templates and customize one to make it your own.
Fill your text with a unique video, image or gradient to create an extraordinary visual.
Add Shape Dividers to your strips and sections, and customize them to split the layout of your site in a more interesting way.
Add and customize sections on your site to begin structuring your pages and their content.
Make your site interactive by triggering animations when visitors perform specific actions, like hovering, scrolling or clicking.
Add Vector Art to bring life to your site. Choose from 100s of free options or upload your own.
Customize slideshows to display images and content on your site in a unique way.
Grab people's attention and add some fun to your site with a scrolling background effect.
Customize your color and text themes to easily change your entire site's look, feel, and aesthetic.
Save an element or group of elements to My Designs to reuse on any site in your account.
Create a mobile site welcome screen to introduce your brand, while allowing the site to fully load in the background.
Showcase your photos and videos in the highest quality with a customizable gallery.
Customize every aspect of your site's design to match your vision with an intuitive editor.
Shape VideoBoxes in a unique way—choose from shapes and vector art, or upload your own.
Gain access to hundreds of third-party apps to help you enhance your site and grow your business.
Add code to your site for advanced design control and functionality.
Invite people to collaborate on your site and manage their roles and permissions.
Translate your site into multiple languages to communicate with visitors around the world and expand to new markets.
Duplicate pages on your site, or copy a page into a different site for increased efficiency and convenience.
Make your website accessible to people with disabilities.
Customize the 404 page that visitors see when trying to access a page that doesn’t exist on your site.
Create all different types of landing pages to generate leads and drive traffic to your site.
Customize your site menu to improve navigation and promote specific pages with mega menus and submenus.
Populate your site with images of your choice to make it look more professional and truly make it your own.
Upload your own content to your site, or add videos from YouTube, Facebook and more to engage your visitors.
Add a social bar to your site to display icons that link directly to your social media platforms.
Choose from thousands of free high-quality images, videos, icons, and more to make your site stand out.
Add affiliate links to text, images or buttons to direct your site visitors to websites you're affiliated with to earn money.
Customize buttons to encourage your site visitors to click and perform the action you want.
Enter a few keywords and let AI help you generate unique text for your site's pages.
Add filters, edit and enhance your images straight from the Editor.
Add a site search to help your visitors find the most relevant content, products and services on your website.
Link to specific sections of a page to help improve your site navigation.
Add Google Maps to showcase your location and make it easy for visitors to get directions to you in one click.
Feature music or podcasts on your site to engage visitors.
Add a YouTube feed to your site and enable each new video you add to automatically sync to your site.
Add a pop-up to draw your visitors' attention and showcase important info, discounts and more.
Store and manage all of your site content in one place, plus create CMS collections and dynamic pages without writing a line of code.
Access your site history to see when a change was made, who performed the change or to restore a previous version.
Create your own fully branded native mobile app. No code needed.
Search, buy and register a domain name for your website—all in one place.
Get reliable, scalable and free web hosting to build your online presence.
Get industry-leading performance at the core of every site you build.
Use our built-in accessibility features to create a website that is accessible to everyone, regardless of ability.
Get enterprise-grade security with every site all the way from threat prevention to real-time detection and rapid response.
All Wix sites include the HTTPS and SSL protocols to ensure secure communication between your site and its visitors.
Reliable infrastructure ensures your site stays up and running 99.98% of the time so site vistors can enjoy a seamless online experience.
Seamlessly transfer a domain purchased elsewhere to your Wix site.
Generate with AI
Use a prompt to generate a professional, business-ready site—complete with content, images and your brand kit already set up, with business solutions connected and ready to go. Then customize anything through vibe-coding or hands-on editing.
Grow your audience with a personalized AI marketing plan. Kleo drafts social posts, runs email campaigns and optimizes your SEO, all automatically and on your approval.
Automate complex, multi-step business workflows by giving Omni a single goal. It independently plans, executes and reports back, asking for your final sign-off.
Manage your customer communications smarter. Juno automatically prioritizes incoming messages, drafts tailored responses, gives insights and suggests actions to grow revenue—across all your channels.
Agentic power
Wix AI Agents are a fleet of specialized experts, each built to autonomously handle a distinct business function, on your terms and on your cue.
Tell Aria what you want, and she'll generate a complete, business-ready site for you. From there, she's your always-on expert that knows every corner of your site and business, so whether you need new elements built or your performance analyzed, just ask and it's done.
Page & section generation
Generate a complete site page or section from a simple description, with Aria handling the layout, content and imagery to fit your brand.
Generate a high-quality image in a click by simply describing the image you want, and then seamlessly adding it to your website.
Edit any image by typing what you want changed—swap backgrounds, remove or cut out objects and get professional results instantly.
Refine and edit the background of any image, be it a person or product shot, by automatically removing the background.
Enhance the quality of your photos in a click. Sharpen previously blurred images to make them look more professional.
Use the built-in image enhancer to edit and beautify your photos in seconds.
Pull the edge of a photo and AI will fill in the rest matching the original texture, light and depth so seamlessly you’ll forget it wasn’t always there.
Speedily create product descriptions at scale. Answer a few questions about the product and instantly get options to choose from.
Your AI-powered chat learns everything about your business and uses that knowledge to guide visitors, answer questions and drive conversions 24/7.
Choose the type of email campaign you want to send out and let AI do the rest, all the way from the layout to content creation.
Generate complete blog posts with AI, including custom images, SEO meta tags and a tone tailored to your brand.
Enhance your social posts with AI captions using marketing best practices. Pick the tone and get three options plus trending hashtags.
Generate titles, descriptions and keywords for your Google ads using AI and then publish them directly from the Wix editor.
Instantly generate optimized meta titles and descriptions for each of your pages. Fine-tune with prompts and customize straight from your SEO Panel.
Create 30-second trailers of your videos instantly, then use them for marketing or share them on your social media platforms.
See how your site’s mentioned in LLMs like ChatGPT, Gemini and others. Track AI traffic and monitor your site’s visibility.
Enter a few keywords and let AI help you generate unique text for your site's pages.
Let AI sort all of your portfolio images into categories with matching titles and descriptions.
Manage your bookings, payments, staff, appointment reminders, and more–from one place.
Create custom payment, registration, and contact forms to collect and track all the info you need for your business.
Streamline your work processes and save time on manual tasks with automated emails, chat messages, reminders and more.
See how visitors interact with your site and get valuable insights to make informed business decisions.
Gain insights into your website's performance, compare traffic and sales metrics with similar sites, and get actionable tips for improvement.
Accept major debit/credit cards, Apple Pay, Google Pay, Tap to Pay on mobile and more for a seamless checkout experience.
Use a built-in CRM system to capture leads, convert them into customers and keep them engaged.
Manage and grow your business or community from your mobile. Chat with clients, take bookings, get paid and much more.
Create and send invoices, track their statuses and receive payments from your customers.
Create packages and memberships to sell services and content on your site.
Use a range of marketing, design, financial and business and branding tools for every stage of your business journey.
Create your own fully branded native mobile app. No code needed.
Attract more customers, foster brand loyalty, and drive sales with discounted offerings on products, services, event tickets, and more.
Buy a custom business email from Wix and manage multiple Google Workspace applications under your domain name.
Make it easy for customers to view prices in a familiar currency by adding a currency converter to your site.
Distribute and monetize your video content on your site, plus encourage customers to subscribe to your channel.
Create a loyalty program for your business to build a strong community of repeat customers.
Send your clients professional price quotes for your products and services.
Let your visitors and customers easily contact you by adding a live chat option to your site.
Take payments anywhere with your phone or portable reader.
Boost user engagement by letting visitors sign up for an account on your site. Grant access to exclusive content and award members with badges.
Create a file library where you and your visitors can securely upload and share documents to exchange ideas and collaborate on projects.
Keep your visitors engaged and active on your site with a fully customizable forum.