Question 1

What is classed as an MAU?

Accepted Answer

A person who used your app through Ably in a calendar month, identified by the clientId you set when they connect, counted once however often they return. A realtime connection or a REST request both count. Servers and agents don't. Anonymous users should be given a generated clientId.

Question 2

What happens if I go over my MAU subscription?

Accepted Answer

We charge $0.05 for each additional MAU, billed on your next invoice.

Question 3

I'm an existing customer on resource-based pricing. Does this change anything for me?

Accepted Answer

Nothing changes. If you want to change your package going forwards, you can only switch to an MAU one. If you have a managed contract, talk to your Customer Success Manager.

Question 4

Do you charge differently for different products?

Accepted Answer

On MAU the price doesn't move with which products your users use or how much they use (within the Fair Usage Policy). Add Chat, LiveObjects, Spaces or push notifications and your bill stays where it was.

Question 5

Do you have a Fair Usage Policy?

Accepted Answer

Yes. We bill on MAUs because MAUs scale naturally with your business, and you shouldn't be penalized for growing. Our Fair Usage Policy exists only for the small number of accounts whose usage doesn't reflect genuine application growth, so we don't have to raise prices for everyone else to cover a handful of outliers. More than 98% of accounts never come close. If yours ever looks unusual, we'll always talk to you before anything changes. Read the full Fair Usage Policy.

Question 6

Can I change or cancel my package at any time?

Accepted Answer

Yes. As long as you are the account owner, it's as simple as going to your account dashboard then navigating to > Account > Package. You can manage your package here and choose to change or cancel it. Note that upgrades take effect immediately. Downgrades will take effect at the beginning of the following month for monthly subscriptions. For annual commits downgrades take effect at the end of the 12 month term.

Question 7

What is your Data Protection policy and are you HIPAA compliant?

Accepted Answer

Ably is a registered Data Controller in the UK. Please see our data protection policy for more info. In regards to Ably's HIPAA compliance, please see our Ably U.S. HIPAA (Health Insurance Portability and Accountability Act) Statement.

Question 8

Do you have any limits on packages?

Accepted Answer

Yes. You can view a full list of limits in the pricing docs.

Priced to work at any scale

How many monthly active users (MAUs)?

Free

Pro

Business

Enterprise

MAU not the right fit?

What’s included

Pricing FAQs