Use Cases
Apply UX Best Practice
Design with confidence
UX Audit Service
Find conversion blockers
Justify UX Decisions
Win stakeholder buy-in
Grow UX Expertise
Professional training & certification
Compare your UX
Benchmark against competitors
Research & Tools
Research-Backed UX Insights
200,000+ hours of UX research
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Design Examples
18,000+ Structured Design Examples
UX Benchmarking
Measure and Compare Your UX Performance
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Query
Instant research-backed answers
Figma Plugin
Bring research where you work
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
B2C Retail:
Subscriptions & Services:
Travel & Accommodation:
B2B:
Food & Consumables:
Homepage & Category
On-Site Search
Accessibility
Product List
Product Page
Cart & Checkout
Accounts & Self-Service
Mobile Web
Mobile App
UX Research Articles
450+ UX articles based on large-scale usability research
Knowledge Hub
Discover UX best practices, industry trends, and latest news
Company News & Product Updates
Discover the latest company and product updates from Baymard
Testimonials
See how teams use Baymard to improve their UX