B2B Medical & Pharma Ecommerce UX Research
What are the top 40 UX improvements for your B2B Medical & Pharma site? How does your UX performance compare to McKesson, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam, and Thermo Fisher?
Empower your digital team with instant access to UX insights specific to B2B medical and pharma sites. Improve ROI on your UX projects and increase confidence in UX decisions with access to 200,000+ hours of UX research that covers every question and UI Component for your B2B medical or pharma ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for the "B2B Medical & Pharma" industry including those sites that sell or distribute products through a B2B ecommerce website.
Our research includes large-scale usability testing of 10 B2B medical and pharma sites such as McKesson, Abcam, Waters, and more (see all B2B medical and pharma sites tested and benchmarked).
