About BBB National Programs
BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years.
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National Partners share a common goal of influencing the future of regulation in their industries. Demonstrate your commitment to accountable, industry-led standards that protect consumers and level the playing field for business. Join the community.
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Our more than 20 independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success and are trusted by major consumer brands. View the Programs.
Advertising Self-Regulation
Privacy Accountability
- Data Privacy Framework (DPF) Services
- Cross Border Privacy Rules (CBPR)
- Privacy Recognition for Processors (PRP)
- Vendor Privacy Program (VPP)
- Global Privacy Services
- CPRA Verification
- Children's Advertising Review Unit (CARU)
- COPPA Safe Harbor Services
- Digital Advertising Accountability Program (DAAP)
Children's Initiatives
Dispute Resolution
Board & Leadership
BBB National Programs’ executive leadership team members bring decades of industry, legal, and regulatory experience to the development and execution of our programs. Our esteemed Board Members support and inform our mission and are instrumental in increasing awareness and expanding the reach of independent, industry self-regulation solutions.
