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LINKEDIN MARKETING ACADEMY
Build skills that drive better B2B campaigns
Courses, learning paths, and certifications to grow your LinkedIn marketing expertise.
Your go-to guide for B2B marketing expertise
Build the skills to plan, launch, and optimize B2B campaigns on LinkedIn with training designed for marketers and agencies.
500K+ learners (and counting)
Join 500K+ marketers already learning on LinkedIn Marketing Academy
Showcase your expertise
Earn shareable certifications that validate your expertise across LinkedIn’s professional network
24/7 access
Learn anytime, anywhere with flexible access in multiple languages
Courses to get you started
Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns.
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business.
Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact.
LEARNING PATHS
Learn. Apply. Perform.
Explore structured paths that guide you from the basics to advanced strategies.
Start with the basics to create quality content and distribute it effectively.
Discover the fundamentals of advertising on LinkedIn to accelerate your business growth.
Build an end-to-end data-driven strategy, from defining your objectives and capturing data signals to experimenting and evaluating the outcomes.
Perfect the strategies to design and promote LinkedIn events that maximize engagement and impact.
Plan, create, and measure video content that drives real results on LinkedIn.
MARKETING CERTIFICATIONS
Industry-recognized certifications
Illustrate your ability to craft a full-funnel marketing strategy to reach your audience, including running an active LinkedIn Page and designing visually-compelling creative
Show you understand the essentials of advertising on LinkedIn, from setting up campaigns to using our targeting tools to improve performance
Validate your ability to interpret LinkedIn campaign data, uncover meaningful insights, and demonstrate marketing's impact on real business outcomes
Demonstrate your ability to plan and execute full-funnel marketing on LinkedIn, from organic presence to campaigns that reach the right audiences and drive growth
LinkedIn Ads Agency Certification
Become a LinkedIn Ads Certified Agency to showcase your agency's expertise.