A collaboration with Rick Rubin to build tetragrammaton – an online world of curated materials – and a new website design, Transmission, to inspire your creativity.
EXPLORE COLLECTION
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tetragrammaton
Rick Rubin wanted to share the way he sees the world. He aimed to create a living platform that would encourage discovery and build community. tetragrammaton serves as an ever-evolving exhibition of the ideas and artworks that can inspire people.
The Process
tetragrammaton was created from the ground up through curiosity and experimentation. Using an iterative process in pursuit of simplicity, Rubin rejected preconceived ideas of website design. Every decision made was to amplify the content without distraction.
The Website
A functional, visually dynamic resource, the tetragrammaton website fulfills Rubin’s minimalist design vision while cohesively highlighting art, media, and community.