Minidegree training program : Content marketing
Create unique content that builds authority and fuels organic growth
This is the world’s most advanced technical marketing training. Designed for B2B and SaaS marketers who need to go beyond tactics, into data, systems, and the workflows that power scalable growth.
- Build a high-impact content strategy tailored to technical buyers.
- Translate complex product features into content that drives demand.
- Create content that ranks, resonates, and converts.
- Align with product and sales teams to accelerate buying decisions.
- Prove content’s impact on pipeline and revenue.

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A collection of 16 courses designed to help you become great at content marketing
Minidegrees are collections of individual courses grouped around a theme. The Technical Content Marketing Minidegree is designed to give you specialist-level skills at every stage of content marketing.
Content Research
Learn how to become truly customer-centric.
Content Strategy
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Learn this proven link building system your stakeholders want to see.
Distribution and Attribution
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Learn this proven link building system your stakeholders want to see.
Taught by the top 1% of content marketers
All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do, and these practitioners are the best at content marketing.

Fred
Pike
Google
Analytics
Expert

Ben
Labay
CEO
of
Speero

Jessica
Best
Email
Marketing
Expert

Derek
Gleason
Content
Lead at
Shopify

Paul
Boag
User
Behavior
Specialist

Dan
Shure
Founder
of
