Release Notes

OpenRTB and RTB protocols have undergone significant updates, including additions, deprecations, and removals of various fields from 2020 to 2025.

Key areas of change include user agent data, SKAdNetwork support, SDK-rendered ads, privacy and consent management (TCF v2, LGPD, app tracking authorization), FLEDGE/TURTLEDOVE simulation, programmatic guaranteed deals, Open Measurement SDK integration, Supply Chain Object, user and session identifiers, bid response feedback, and auction environment details.

Updates to dictionary files such as geo-table, providers, mobile-os, creative-status-codes, and others reflect ongoing changes in data and targeting capabilities.

Bulk Upload and Snippet Status Report protos have also been updated with new ID types and disapproval reasons, while the Geographical Targeting Guide columns have been adjusted.