Course 1 Foundations of Digital Marketing and E-commerce

Get to know digital marketing and e-commerce, the different job positions, and online marketing fundamentals like the customer journey, SEO, social media marketing, performance measurement, and more. Define the fields of digital marketing and e-commerce Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist Explain the concept of a marketing funnel Understand the elements and goals of a digital marketing and e-commerce strategy View course details

Course 2 Attract and Engage Customers with Digital Marketing

Learn how to grab people’s attention, increase awareness, and move customers through the marketing funnel stages. Gain essential skills in SEO, SEM, display advertising, search advertising, and more. Recognize strategies to build brand awareness among potential customers Explain the purpose of SEO (search engine optimization) and essential SEO terms Optimize website content for SEO Understand search engine marketing (SEM) and how it benefits businesses View course details

Course 3 From Likes to Leads: Interact with Customers Online

Develop social media marketing strategies. Learn how to find the right social platform for specific business needs, manage a presence on those platforms, and set success metrics for social media ads. Define social media marketing and describe its purpose Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising Define the goals of a social media campaign Write, design, and repurpose engaging content for social media View course details

Course 4 Think Outside the Inbox: Email Marketing

Get up-to-speed on email marketing. Find out how to create an email marketing strategy, execute email campaigns, measure results, and use mailing lists, automation, and workflows. Understand how email marketing fits into a digital marketing strategy Write effective email copy, subject lines, and preview text Test, execute, and optimize an email marketing campaign Measure and analyze email campaign results View course details

Course 5 Assess for Success: Marketing Analytics and Measurement

Learn to use tools like Google Analytics and Google Ads to measure, manage, and analyze campaign data. And discover how to adjust budgets based on metrics, optimize campaigns with A/B tests, and more. Define media planning and strategies Describe what defines a successful marketing campaign Evaluate metrics against performance goals and make adjustments to a marketing budget or strate Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights View course details

Course 6 Make the Sale: Build, Launch, and Manage E-commerce Stores

Explore how to sell products online using platforms like Shopify. Build your own mock e-commerce store, create product listings for it, and use e-commerce outreach methods to find customers online. Understand essential e-commerce strategies and practices Explain what e-commerce stores and platforms are and how they work Create an engaging customer experience online using best practices Set up a mock e-commerce store using Shopify View course details

Course 7 Satisfaction Guaranteed: Develop Customer Loyalty Online

Learn how to build customer loyalty using common techniques and tools, and practice delivering a successful e-commerce strategy. Then get tips for preparing and presenting your professional portfolio. Identify common strategies for building customer loyalty in e-commerce. Successfully manage client relationships and measure satisfaction. Gain a competitive edge by learning AI skills from Google experts. Put together a portfolio and/or resume to present to employers. View course details

What is digital marketing and e-commerce?

Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty. E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Is e-commerce part of digital marketing?

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

What are the different types of digital marketing?

The different types of digital marketing include... Content marketing Search engine optimization Search engine marketing Affiliate marketing Email marketing Social media marketing

Why start a career in digital marketing and e-commerce?

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people, and business. As more people spend more time online, knowing how to find, communicate, and sell to customers are in-demand skills. There are currently 213,000 U.S. job openings in digital marketing and e-commerce with a median salary of $59,000.1 Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

What are some of the most in-demand digital marketing skills?

A digital marketer can use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are... Social media marketing Email marketing Advertising Marketing analytics and measurement Audience research Planning, creating, and publishing content Analyzing data

Is a certificate in digital marketing useful?

Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics. You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads, and more. You'll also have the opportunity to apply your new skills to real-world scenarios. After you’ve graduated from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Who is the Google Digital Marketing & E-commerce Certificate for?

The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.

What e-commerce and digital marketing courses are included in the curriculum?

The e-commerce and digital marketing courses included in the curriculum are... Foundations of Digital Marketing and E-commerce Attract and Engage Customers Through Digital Marketing Content Marketing Email Marketing Marketing Analytics and Measurement Build, Launch, and Manage E-commerce Stores Develop and Maintain Customer Loyalty Online

What digital marketing and e-commerce tools and platforms are taught in the program?

You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp; and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.

Does the Google Digital Marketing & E-commerce Certificate include AI content?

The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career. All of our Google Career Certificates now include an optional new course, Accelerate Your Job Search with AI. Learn how to use AI to create a job search plan, elevator pitch, resume, and more.

Where can I access the Google Digital Marketing & E-commerce Certificate?

The Google Digital Marketing & E-commerce Certificate is now available on Google Career Skills and Coursera .

What kind of digital marketing jobs can I get with the Google Digital Marketing & E-commerce Certificate?

The Google Digital Marketing & E-commerce Certificate can qualify you for high-paying digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organizations of all sizes, across most industries.

Can the Google Career Certificates Employer Consortium help me find digital marketing jobs?

Upon completion of the Google Digital Marketing & E-commerce Certificate, you will gain access to an exclusive job platform where you can easily apply for opportunities from employers with open digital marketing jobs. The Google Career Certificates Employer Consortium consists of over 150 U.S. companies like Deloitte, Infosys, Snap Inc., Target, Verizon, and of course, Google. Consortium members are committed to considering Google Digital Marketing & E-commerce Certificate graduates for entry-level digital marketing jobs.

How much does the Google Digital Marketing & E-commerce Certificate cost?

In the U.S. and Canada, the subscription cost is $49 USD per month after an initial 7-day free trial period. Google Career Certificates are completely self-paced, and many learners complete their Certificate in three to six months. In other countries where Google Career Certificates are available, your cost may be lower. To see the exact cost in your local currency, please visit the Coursera page and view the enrollment options.

Can I get college credit for taking the Google Digital Marketing & E-commerce Certificate?

The Google Career Certificates offer a recommendation from the American Council on Education (ACE®) of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.

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